If you’re in a position where your business is pretty successful and you’re ready to take it to the next tier, you need to scale up your marketing. But how? The best way to level up your business is to set yourself apart by doing something your competitors aren’t doing. My content marketing advice? Stop creating […]
How to make podcasts convert as a lead gen tactic? Tom said one of the secrets about podcast interviews that they’ve tested are to include three calls to action within the podcast interview. There is a small ask, the medium ask, and then the big ask. Tom: If you’re on a stage, a digital stage,
“We have a critical shortage of skilled cyber employees because everything we do is now connected to the internet,” says Leigh Armistead, president of Hampton, Virginia-based cybersecurity company Peregrine Technical Solutions. As a result, some cybersecurity companies are trying to groom the next crop of employees by borrowing a training tactic more common to blue-collar
One of the biggest marketing and SEO tools on the online market today when it comes to promoting your business and website is Google My Business. Many businesses can add their business listing (or see if a customer requested it to be added), and then one must claim it in order to take advantage of
The Most Powerful SEO Tactic for Local Business Marketing in 2019 Read More »
PublicDomainPictures / Pixabay Every day you find another article about some new Social Selling tip, trick or tactic to improve your sales prospecting success. So you read, follow and try. But that’s a recipe for sales prospecting failure. Everyone is asking themselves the same question – “What’s going to change in social selling or sales
The One Social Selling Tactic That Will Guarantee Successful Sales Prospecting Read More »
At some point during your sales career, you may have heard some weird ideas about what you need to do to sell more. Over the years I certainly have heard a few. Here I’m going to share one sales idea that seems stupid to me and what I would do instead. Stupid sales idea A
Don’t Waste Your Time on This Stupid Selling Tactic Read More »
Once upon a time, not that long ago, the business world was made up of two distinct ecosystems. Online and off. Now, the distinction is a little blurry… Consumer expectations for response time, availability of information, and immediacy of need satisfaction are growing by the day and it is forcing offline businesses to re-think their
The Secret Tactic Driving Significant Growth for Locally Based Businesses Read More »
Blogging isn’t dead. Blogging is still alive, and it can … Drive traffic to your website. Generate new leads. Establish your business as an authority. But if you’re like many business owners or marketing leaders, your blog is probably lifeless. It no longer accomplishes the big goals I just mentioned. It’s just sitting there dormant
Sometimes, as a small or medium-sized business, it can feel hard to get noticed. Bigger companies have a lot of marketing resources that smaller ones don’t—especially at the beginning. Although it is true that the big guys have the upper hand financially, there are ways to make a splash as a small or medium-sized business
What Happened to Imagination? Use This Tactic in Your Marketing Read More »
No website can stand without a strong backbone. And that backbone is technical SEO. Technical SEO is the structure of your website. Without it, everything else falls apart. Imagine you wrote the most amazing content in the world. It’s content that everyone should read. People would pay buckets of money just to read it. Millions
Why It’s Becoming More Important Than Any Other SEO Tactic Read More »
