Many websites occasionally lose reporting from one of their marketing or analytics platforms. The culprit is usually the removal of tags during updates to the sites. Tags are critical for ecommerce merchants. For example, Google Analytics has page tags and ecommerce tags. Google AdWords has conversion tags. Facebook has engagement and conversion tags. All of […]
Getting Started with Google Tag Manager, for Ecommerce Read More »
Structured data is, at this point, a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer what a piece of data is; you’re telling them outright), it’s also the engine that drives rich results, which are taking up an increasing amount of real estate
How to implement semantic markup using Google Tag Manager Read More »
If you love data (and what marketing expert doesn’t?), then learning Google Tag Manager should be high on your priority list this year. Unfortunately, many spend so much time on Google Analytics that GTM gets pushed to the wayside. Google Tag Manager (GTM) is a powerful, versatile tool that helps you track and manage your
7 Google Tag Manager courses to prioritize in 2018 Read More »
Google Images search results continue to evolve — from the rollout of badges last summer to the related searches box this past December and the removal of the “view image” and “search by image” buttons last month. Google has been rapidly expanding visual search features. Beginning today, Google Images results will now include captions for
Captions added to images, pulled from the page title tag Read More »
Google has dropped its support for the news meta keywords tag. Google introduced the new meta keywords tag specifically for news publishers back in 2012 and quietly stopped supporting it months ago. Google did not announce this change, so publishers, like us at Search Engine Land, have continued to use it. Using the news meta
February 13, 2018 Why Account Managers Need to Know GTM Basics As an account manager, I believe in being able to handle most things myself, within reason. While having Google Tag Manager knowledge is not a requirement of my job it feels very necessary, plus it’s fun. I have had clients that fall into different
Posted by Angela_Petteys Digital marketing thrives on data. No matter what type of site you have, whether it’s a large e-commerce site, a personal website, or a site for a small business, it’s essential to understand how people interact with your site. Google Analytics can provide a lot of the important insights you’re looking for,
Photo © Bloomicon / Shutterstock.com A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group (TAG)’s efforts on addressing fraud in the digital advertising supply chain. The top-line takeaway from the study is that when TAG Certified distribution channels were used, the level of fraud was lower by more than
Study finds inventory on TAG Certified channels had 83% lower fraud rates Read More »
Adobe is out this week with its next-generation tag management platform. Called Launch and built into the Adobe Cloud Platform, it is based on technology acquired when the tech giant bought a tag management technology called Satellite in 2013. Launch was announced as a beta release at Adobe Summit in March, and it’s now out
Adobe launches Launch, its next-gen tag management platform Read More »
Here’s the problem. Not every subscriber will open your message. You’ve written a compelling message, formatted it perfectly and crafted a high-converting email. You’ve loaded it into your automated campaign, and some leads and sales start rolling in. But this great email is limited by one thing – your subscribers need to open the message!
Tag Subscribers Who Open Your Emails – New in Campaigns! Read More »
