Tags

The ultimate guide to meta tags: why they matter and how to optimize them for impact

Whether you work in an agency or in-house, SEO success has a lot to do with influencing other functions, for example, web development, site merchandising, content marketing, PR, etc. As SEO professionals, we do have our own secret sauce to cook with: meta tags. Although meta tags are only used for search engines, they are […]

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A guide to HTML & meta tags in 2018

canonical meta tag, HTML, meta-tags, SEO / Good To SEO / 1 Comment

We’ve previously covered HTML meta tags & meta tags here and in some depth here, but as with most things in SEO, it’s an ever-changing landscape and the accepted usage and definitions of tags is often changing. It’s worth mentioning that if you’re in this realm of SEO optimization, you should also be getting the

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Instagram Adds New Shopping Tags Within Instagram Stories

SEO BLOG / Good To SEO

This could be interesting. Instagram has announced that selected brands will now be able to use new shopping tags within Instagram Stories. As explained by Instagram: “Instagram isn’t just a place of inspiration, it’s also a place of action, and we know that inspiration can come from anywhere. On Instagram Stories, when you see a

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Using heading tags in interview-based content • Yoast

Ask Yoast, Content SEO, Content Writing / Good To SEO

If you know a specialist or influencer in your niche, interviewing them and writing an article about it for your site can be a great idea. It’ll give your readers a different perspective, and it offers a nice change from regular blog posts. At Yoast, we have a tag for interviews, and we enjoy the chance

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Facebook Officially Launches “Issues Ads” Tags to Increase Political Transparency

SEO BLOG / Good To SEO

Facebook has now officially launched its new political ads disclosure tags, which will highlight “issues-based” ads in News Feeds, and give users the ability to learn more about who’s funding them, along with access to an archive of all ad content related to each subject. As explained by Facebook: “Starting today, all election-related and issue

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Noindexing tags, categories and paginated content on a foodblog • Yoast

Ask Yoast, Content SEO, SEO BLOG, Site Structure / Good To SEO

We regularly receive questions about category pages and similar pages. It seems some of you are unsure of how to properly implement these. And sure, it’s good to think about this, as pages like category or tag pages can be thin content, if you do nothing to improve them. But you can also use these

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Facebook expands its list of marketing partners, while limiting what view tags can do

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook announced today it is expanding its list of third-party solutions to measure ad effectiveness, while at the same time, it is limiting the capabilities of its view tags feature. The company is onboarding marketing partners in three specific areas: marketing mix modeling (MMM), viewability and mobile app measurement (MMPs). The MMM solutions now available

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How to Increase Site Traffic by Testing Title Tags and Meta Descriptions

SEO BLOG / Good To SEO

SEO has one fundamental objective: Drive organic traffic to your site. That is generally done by accomplishing one fundamental goal: Increase organic rankings in search engines. However, what if there were a way to improve your traffic without having to worry about your rankings? What if you could improve traffic even if your rankings don’t

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Advanced Technical SEO: How social image sharing works and how to optimize your og:image tags • Yoast

Facebook, Instagram, Pinterest, SEO BLOG, Social Media, technical seo, twitter / Good To SEO

It’s not as simple as just picking a good image Even though Open Graph tags use an open standard, each platform (Facebook, Twitter, WhatsApp, etc) treats Open Graph tags slightly differently. Some even have their own proprietary ‘versions’ of Open Graph tagging, too. Twitter’s ‘twitter card’ markup, for example, bears a strong resemblance to, and

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