Tags and categories help us structure our content. You can often find these in the visual metadata at for instance blog posts, or in a list of clickable links in the sidebar of a website. Tags are sometimes represented as a tag cloud, although most websites refrain from using that element these days. There is […]
The difference between tags and categories • Yoast Read More »
Meta tags are invisible tags that provide data about your page to search engines and website visitors. In short, they make it easier for search engines to determine what your content is about, and thus are vital for SEO. Meta tags are placed in the <head> section of a HTML document, and so they need
XML sitemaps are an important part of your site because they ensure search engines can crawl all the pages on your site that you want to appear in the search results. It’s up to you to decide what pages you want to include, and what pages are better left unincluded. Keep an eye out for
Include WooCommerce product tags in your XML sitemap? • Yoast Read More »
HTML <link> elements, also called HTML <link> tags, are bits in the HTML of a website that specify the relation between the current document and an external resource. They look like this: link rel= “…” and can be used for all kinds of things, like importing a stylesheet. SEO related link elements are, for instance,
Facebook’s Branded Content tags are designed to help better enable influencer marketing and sponsor partnerships, providing more transparency over which endorsements are paid promotions. The process is fairly straight-forward – the sponsoring brand makes a deal with the associated Page, which then adds the relevant Page as a tag in the post, creating the link
Facebook Updates Branded Content Tags with New Proviso to Eliminate Mis-Use Read More »
After starting their initial roll-out of their branded sponsorship tools back in June, Instagram has this week announced that they’re broadening access to the option to “Instagrammers with high levels of engagement and access to insights”. What, exactly, that means is hard to say, but the update will give many more users access to the
Instagram’s Expanding Access to Branded Content Tags Read More »
It’s been a while since we’ve heard anything more on Instagram’s shopping tags, their coming eCommerce addition which would enable businesses to add information and price tags to products featured in their posts. The tags themselves are still in development, but more businesses will soon have access to a version of the tool via an expanded
Instagram’s Adding New Shopify Tags to Enable In-Stream Purchases Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Facebook video metrics, affiliate marketing strategies & canonical tags Read More »
Being a technical SEO, I love digging into any weird problems where things don’t seem to work as expected. Canonical tags seem easy enough, but these tags cause all sorts of interesting issues — and some minor fixes can lead to big wins. Almost every major website will have some kinds of issues with their
Email marketing still remains one of the most effective, affordable and reliable marketing channels to reach, grow and engage your audience. It’s no surprise that much of the software you use everyday integrates with your email service provider. In fact, AWeber integrates with hundreds of custom applications to help you grow your list and send
