Account takeover fraud is a form of identity theft, wherein a criminal gains access to a registered customer’s account. The criminal then logs in, posing as a known and trusted shopper. The cost of account takeover fraud tripled last year, reaching an estimated $5.1 billion in the United States. Several trend-tracking firms have noted a […]
Account Takeover Fraud a Growing Problem for Ecommerce Read More »
The vast potential to create, interact and educate with augmented reality (AR) is quickly gaining popularity. In the past, AR gained media attention for simply existing, but recently, companies have been applying the strategy to their marketing campaigns and reaping the rewards. As we move further into the digital world, the benefits of implementing AR
The take-over of augmented and the future possibilities Read More »
The Jeep has taken over South OC Cars and Coffee! They were everywhere. No person or car was safe! If you like Jeeps, you will love this video. If you don’t like Jeep, don’t worry, there were a ton of other cars too. Stand out vehicles included the Miami Vice Ferrari Testarossa, a McLaren 720S,
If you’re looking to spice up your social media marketing, try your hand at a takeover. A social media takeover is essentially a form of influencer marketing. It’s kind of like dipping your toes into the pool but not completely committing to it. It’s often used to increase brand exposure, give some entertainment to the
How to Run a Social Media Takeover From Start to Finish Read More »
New fraud statistics from Javelin Strategy & Research’s Report, 2018 Identity Fraud: Fraud Enters a New Era of Complexity reveal growing consumer sentiment toward financial institutions as identity crimes hit another record-high. This comes despite industry best efforts to mitigate fraud. In 2017, 16.7 million consumers were victims of identity fraud. This is an 8
Account Takeover and New Account Fraud Spike in 2017 Read More »
In April 2016, the mattress startup Casper sued three popular mattress review sites, claiming they drove business to Casper competitors without proper disclosure that these mattress brands paid sales commissions to the sites. The schemes, in Casper’s view, amounted to false advertising and deceptive practices because the sites promoted their reviews as unbiased but did
Casper went to war with a popular mattress reviews site — then financed its takeover Read More »
In case you’ve been living under a rock, Amazon has been in the news quite a bit lately. In large part, it’s been due to the massive acquisition of Whole Foods, which surprised many pundits, and proved that Amazon is looking to. But as my Firebrand Group team and I organized the first-ever Innovation Congress
Will the Jeff Bezos & Amazon Takeover of Whole Foods Lead to More Innovation, or Less? Read More »
Instagram takeovers are a great and mutually beneficial way for brands and influencers to work together. To make the most of an influencer’s huge audience base, many brands are collaborating with them and allowing them to take over their Instagram accounts for a brief period of time to showcase their personality and signature style while
