takes

A New Air Taxi Model Takes Design Cues From a Far-Flying Bird

A New Air Taxi Model Takes Design Cues From a Far-Flying Bird

Air-taxi startup Beta Technologies debuted its new aircraft Friday with a dramatic helicopter airlift of the sleek white model across Lake Champlain from Burlington, Vermont, to Plattsburgh, New York. Code-named Alia, the electric vertical-takeoff-and-landing (eVTOL) airplane is the successor to Ava, a smaller prototype the company used to experiment with propulsion strategies and learn about …

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Red kitchen mop being used to clean a floor surface

$117 Billion Commercial Cleaning Services Industry Takes on New Importance Due to Coronavirus

This $117 billion U.S. business, which encompasses basic janitorial services, pest control, and other building maintenance, is huge but very competitive, comprised of mainly small operators, including 36,000 franchised outlets. Competitors run the gamut, from sole proprietors to giants such as ABM Industries with $6.5 billion in revenues. This is a low-investment business that’s easy …

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SEO Takes Time and Patience

SEO Takes Time and Patience

Search engine optimization (SEO) can take a long time to produce positive results. Some of the alternatives to SEO include PPC (pay-per-click) campaigns and social media marketing. These alternatives can definitely produce results quicker, but are they better? Alternatives to SEO Pay-Per-Click Pay-per-click (PPC) marketing is one way of getting traffic to your website. It …

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MarTech Minute: Folloze’s new ABM solution, Lifesize takes over CCaaS platform

MarTech Minute: Folloze’s new ABM solution, Lifesize takes over CCaaS platform – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source …

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Facebook logo on phone

Facebook Takes Legal Action Over Alleged Cybersquatting

Photo by Indranil Aditya/NurPhoto via Getty Images NurPhoto via Getty Images Facebook is attempting to crack down on ‘deceptive’ domain names that, it says, impersonate the company and can be used for scams and fraud. The company is suing Arizona-based domain name registrar Namecheap, along with its proxy service, Whoisguard. Namecheap, it says, has been …

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California takes on the internet (again) with bill aimed at food-delivery abuses

In May 2019, Google added order online buttons to Google My Business (GMB) restaurant profiles and knowledge panels through partnerships with Grubhub, DoorDash, Postmates, Delivery.com and others. This was part of GMB’s broader evolution, from a static directory to an increasingly “transactional” platform. It was convenient for consumers (and the delivery apps) but created problems …

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Doritos Takes Its Branding to 'Another Level': How Frito-Lay North America Used 1Q to Validate Their New Campaign with Real-Time Results

Doritos Takes Its Branding to ‘Another Level’: How Frito-Lay North America Used 1Q to Validate Their New Campaign with Real-Time Results

Friday 17 January 2020, 7:00 am Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more. Challenge How do you create a more authentic advertising campaign for …

Doritos Takes Its Branding to ‘Another Level’: How Frito-Lay North America Used 1Q to Validate Their New Campaign with Real-Time Results Read More »

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