Tale

Spies, trolls, leaks and cyberwarfare: The Mueller report lays bare an extraordinary tale of the treacherous and the absurd

Special Counsel Robert Mueller’s report on Russian interference in the 2016 U.S. presidential election are seen in Washington Jonathan Ernst/Reuters It all began when an army of Russian trolls set its sights on America. The company was called the Internet Research Agency. Funded by Yevgeniy Prigozhin, an oligarch best known for holding Kremlin catering contracts, …

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The Risk of Class Action Suits in Business is No Fairy Tale

Class action lawsuits aren’t uncommon in business. And the idea of characters who’ve been harmed by wolves is a fairly straightforward gag. Now, what I want to point out in this cartoon is something really simple — the shingles on the roof. I’ve been a cartoonist for more than 20 years, and goodness knows I’ve …

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A Tale of Two Sweaters: Why Segmentation Alone Isn’t Enough

Every retailer knows that customer segmentation makes campaigns more effective. When you classify customers according to their interests and desires, it’s much easier to deliver content that speaks to them personally, creating a connection that builds long-term loyalty. On paper, segmentation looks like a straightforward way to turn subscribers into delighted customers. But segmentation does …

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The Camel – a cautionary tale

“Right, Sam – what’s the strapline again?” “The simplest way to do sophisticated marketing.” “I thought it was going to be ‘The best way to do sophisticated marketing.’” “No, we definitely agreed on ‘simplest.’” “I think ‘best’ is clearer, let’s go with that.” “Er, well let’s talk abo…” “Sorry I’m late guys, what’d I miss?” …

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