Tale

CEO ouster, looming layoffs and devaluation turn WeWork into cautionary tale – TechCrunch

Major layoffs are all but inevitable at high-flying real estate startup WeWork after Adam Neumann succumbed to pressure today to step down as CEO and take the role instead of non-executive chairman of the company he cofounded nine years ago. Two well-placed sources tell us that the scope is likely to be massive, and includes …

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New drama updates German tale ‘Faust’ with songs and laughs-INSIDE Korea JoongAng Daily

A musical deal with the devil: New drama updates German tale ‘Faust’ with songs and laughs July 27,2019 Upcoming tvN drama series “When the Devil Calls Your Name” is putting a musical and comical twist on the timeless German legend “Faust.” The story begins 10 years after 56-year-old folk singer Seo Dong-cheon …

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Spies, trolls, leaks and cyberwarfare: The Mueller report lays bare an extraordinary tale of the treacherous and the absurd

Special Counsel Robert Mueller’s report on Russian interference in the 2016 U.S. presidential election are seen in Washington Jonathan Ernst/Reuters It all began when an army of Russian trolls set its sights on America. The company was called the Internet Research Agency. Funded by Yevgeniy Prigozhin, an oligarch best known for holding Kremlin catering contracts, …

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A Tale of Two Sweaters: Why Segmentation Alone Isn’t Enough

Every retailer knows that customer segmentation makes campaigns more effective. When you classify customers according to their interests and desires, it’s much easier to deliver content that speaks to them personally, creating a connection that builds long-term loyalty. On paper, segmentation looks like a straightforward way to turn subscribers into delighted customers. But segmentation does …

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The Camel – a cautionary tale

“Right, Sam – what’s the strapline again?” “The simplest way to do sophisticated marketing.” “I thought it was going to be ‘The best way to do sophisticated marketing.’” “No, we definitely agreed on ‘simplest.’” “I think ‘best’ is clearer, let’s go with that.” “Er, well let’s talk abo…” “Sorry I’m late guys, what’d I miss?” …

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