We all want the same thing when it comes to delivering emails to customers: good engagement that actually leads to conversions. From the moment your email reaches a customer’s inbox, it needs to capture their attention and guide them towards taking action. Developing a compelling email strategy can be intimidating. Where do you start? How […]
So last year I decided to leave a company I had spent several years at as the marketing director. They got bought out and the new ownership didn't have a clue about marketing – even though they primarily bought the company because we dominated the space with our marketing. Our secret ingredient was how we
A Cautionary Tale: Don’t Change Something You Don’t Understand Read More »
It began with a tale of love at first sight. Doan Nguyen Duc, owner of Hoang Anh Gia Lai football club, then-vice president of the Vietnam Football Federation (VFF)’s finance department and a passionate supporter of Vietnamese football, was determined to find a competent manager for the national team and went to meet Park in
Vietnam’s resurgence and the Park Hang-seo fairy tale Read More »
Major layoffs are all but inevitable at high-flying real estate startup WeWork after Adam Neumann succumbed to pressure today to step down as CEO and take the role instead of non-executive chairman of the company he cofounded nine years ago. Two well-placed sources tell us that the scope is likely to be massive, and includes
This article, “The Numbers Presented to the Team Were a Total Fairy Tale” was first published on Small Business Trends Source link
The Numbers Presented to the Team Were a Total Fairy Tale Read More »
A musical deal with the devil: New drama updates German tale ‘Faust’ with songs and laughs July 27,2019 Upcoming tvN drama series “When the Devil Calls Your Name” is putting a musical and comical twist on the timeless German legend “Faust.” The story begins 10 years after 56-year-old folk singer Seo Dong-cheon
New drama updates German tale ‘Faust’ with songs and laughs-INSIDE Korea JoongAng Daily Read More »
Special Counsel Robert Mueller’s report on Russian interference in the 2016 U.S. presidential election are seen in Washington Jonathan Ernst/Reuters It all began when an army of Russian trolls set its sights on America. The company was called the Internet Research Agency. Funded by Yevgeniy Prigozhin, an oligarch best known for holding Kremlin catering contracts,
Yes, you read that title correctly and yes, it is 100 percent a true story. Right here in my hometown of Vancouver, we host a number of different street festivals that mostly take place during the summer. From Hats Off Day to Italian Day, there’s always something interesting to see, do and eat. And at
The Tale of Selling Bottled Hot Dog Water for $40 Read More »
Class action lawsuits aren’t uncommon in business. And the idea of characters who’ve been harmed by wolves is a fairly straightforward gag. Now, what I want to point out in this cartoon is something really simple — the shingles on the roof. I’ve been a cartoonist for more than 20 years, and goodness knows I’ve
The Risk of Class Action Suits in Business is No Fairy Tale Read More »
Back in 2016, I wrote a piece on optimizing internal linking structures. In the article, we discussed a range of issues from PageRank and link equity flow to anchor text and more. I wrote the article after performing an audit on a large e-commerce site called Trophy Central. Since several years have gone by and the
Case study: The tale of two internal link tweaks Read More »
