Tale

A Tale of Two Sweaters: Why Segmentation Alone Isn’t Enough

Every retailer knows that customer segmentation makes campaigns more effective. When you classify customers according to their interests and desires, it’s much easier to deliver content that speaks to them personally, creating a connection that builds long-term loyalty. On paper, segmentation looks like a straightforward way to turn subscribers into delighted customers. But segmentation does […]

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The Camel – a cautionary tale

b2b strapline, b2b tagline, blog, strapline, tagline / Good To SEO / 1 Comment

“Right, Sam – what’s the strapline again?” “The simplest way to do sophisticated marketing.” “I thought it was going to be ‘The best way to do sophisticated marketing.’” “No, we definitely agreed on ‘simplest.’” “I think ‘best’ is clearer, let’s go with that.” “Er, well let’s talk abo…” “Sorry I’m late guys, what’d I miss?”

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Becoming customer-centric: A tale of a NextGen MO organization

A-From MTT, Channel: Martech: Management, Martech Column / Good To SEO

In last month’s article, I introduced an updated marketing operations (MO) maturity model defining the five stages of maturity: Unaware, Efficient, Effective, Customer-centric and NextGen. The last two stages of maturity — Customer-centric and NextGen — are particularly important as marketing takes on the massive responsibility of helping the company pivot to a customer-centric strategy.

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Profit – How ‘Dolphin Tale’ Brought 800,000 Visitors a Year to Clearwater Marine Aquarium: CMO Bill Potts on Marketing Smarts [Podcast] : Marketing Podcast

Non-Profit, Public Relations, SEO BLOG, Social Media / Good To SEO

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The nonprofit Clearwater Marine Aquarium in Florida specializes in the rescue and rehabilitation of sick or injured marine life. Not so long ago, the aquarium’s own financial health was poor, and the organization was dangerously close to shutting its doors.

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In Just 4 Words,The Handmaid’s Tale Offers Brilliant Negotiation Advice

Grow, SEO BLOG / Good To SEO

In the Hulu series The Handmaid’s Tale, Offred — a fertile woman forced to bear children for elite barren couples — finds a message scratched into her closet by a previous handmaid. It’s the Latin phrase: Nolite te bastardes carborundorum. Loosely translated, it means: “Don’t let the bastards grind you down.” For small business owners,

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