One of the high-priority initiatives I am seeing B2B companies adopt as we look into 2019 is transforming from being product-centric to customer-centric. From my vantage point, I see this…
Talk
My new book is called Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth. Written with Daniel Lemin, it gives any and every business a reliable framework…
When we put together the marketing plan for Talk Triggers, we thought it would be fun to share it with friends early. We decided to package the book up with…
Have you ever wondered what causes some companies to earn free publicity from customers who gush about them? Meanwhile, countless brands toil away in obscurity hoping someone will notice them….
CLOSE Some members of Congress say the U.S. must act against Saudi Arabia if the country’s leaders are responsible for the killing of journalist Jamal Khashoggi, but they differ on…
CLOSE The polarizing battle over Supreme Court Justice Brett Kavanaugh has ended, but voter repercussions could be coming soon. USA TODAY Sen. Lindsey Graham says he’s never campaigned against a…