With Instagram being the fastest growing social platform – and now well on the way to being the next billion user network – it makes sense that more brands are also putting increased emphasis on their Insta presence. Indeed, Instagram notes that some 200 million of the platform’s daily users visit at least one business […]
New Report Looks at Instagram Usage Trends, and How Brands Can Tap Into Shifts Read More »
Marketing Podcast with Anne JanzerPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Anne Janzer. She is an award-winning author and non-fiction writing coach who has written books like The Writers Process and The Workplace Writer’s Process. She and I discuss her book, Subscription Marketing: Strategies for Nurturing Customers in
Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is sponsored by Podcast Bookers, podcastbookers.com. Podcasts are really hot, right, but you know what’s also really hot? Appearing as a guest on one of the many, many podcasts out there. Think about it. Much easier than writing a guest blog post.
Transcript of How to Tap Into the Subscription Economy Read More »
Are you tapping into Customer Psychology for your marketing? Kahneman popularised System 1 and System 2 decision-making in his book, “thinking fast and slow” – but how can marketers use this Scientific theory in their marketing? Last year I was faced with a fairly every day dilemma, my partner and I were going through the
It’s time for marketers to tap into system 1 thinking Read More »
I sometimes write 5 guest posts daily. In addition to the 5 guesties I write my blog post for Blogging From Paradise 3 times weekly plus I engage in an authentic blog commenting campaign. Easily, I write thousands of words daily. Not because I force things. Not because I work my rear end off. I
1 Mindful Activity for Getting Unlimited Blog Post Ideas on Tap Read More »
Think fast: do you know who’s your target audience? Most marketers would love to respond with a resounding “Yes!” or “Of course!” Unfortunately, many brands struggle when it comes time to define exactly who they’re trying to reach. The result? A marketing strategy that’s all over the place and an audience that’s not exactly engaged.
In the past few weeks I have been called the King of Guest Posting and the King of Blog Commenting. I just write words. I type away at a keyboard. No big deal. But in the same regard, I do realize that I have cultivated my energy to such a degree that established bloggers see
Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.” From my perspective, influence, as it relates to marketing, is someone who resonates with an audience, makes an impact and provides value. Why Should
