Tapad

Tapad partners with AcuityAds to deliver improved ad targeting capabilities across devices, CTV

Tapad — the company behind the cross-device identity resolution platform Tapad Graph — has partnered with the ad tech provider AcuityAds. The partnership joins together Tapad Graph’s identity resolution capabilities with AcuityAds’ cross-device data set, giving advertisers improved targeting capabilities with unduplicated reach across devices and CTV. “The partnership will enhance AcuityAds’ existing cross-device solution, […]

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A day in the life of… Andressa Kalil, Director of Engineering at Tapad – Econsultancy

Tapad is described on its website as ‘a global leader in digital identity resolution solutions’. This technology enables brands and agencies to, amongst other things: unify consumer activity (cross device), manage ad frequency and suppression, retarget users, perform accurate attribution, and map the customer journey. We caught up with Director of Engineering Andressa Kalil to