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As an emerging technology, AI faces and will continue to face its fair share of challenges. On the one.

Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains

One of the most discussed topics in e-commerce over the past 18 months has been The Amazon Effect. Amazon.

Marketing Podcast with David BurkusPodcast Transcript Today’s podcast guest is best-selling author, speaker, and professor David Burkus. Burkus is.

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By now, you’ve seen the recent Nike ad—and the multitude of derivative pieces that followed. And we all have.

As consumer shopping habits evolve, brands who can adjust their offers based on a broader amount of contextual cues.

With all the hullabaloo around the General Data Protection Regulation (GDPR), we are seeing several custom GDPR frameworks being.

Facebook knows that for its video efforts to gain real momentum, it’s going to need influential users to come.

It’s been five months since Apple expanded their Apple Search Ads program to advertisers in three additional countries (UK,.