One of the most discussed topics in e-commerce over the past 18 months has been The Amazon Effect. Amazon has been throwing its weight around the industry, threatening to disintermediate retailers from their customers while eating into their profits. The reality is, Amazon and other marketplaces are not going away. Marketplaces represent approximately half of …
Marketing Podcast with David BurkusPodcast Transcript Today’s podcast guest is best-selling author, speaker, and professor David Burkus. Burkus is an expert on leadership; he teaches leadership and innovation at Oral Roberts University and has delivered keynote speeches and workshops for a variety of organizations, including Google, Microsoft, and the U.S. Naval Academy. Burkus is the …
Tapping Into Existing Connections to Network Smarter [Podcast] Read More »
Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by AXA Equitable Life. That’s axa.com. Advice, retirement and life insurance. Hello and welcome to another episode of the Duct Tape …
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By now, you’ve seen the recent Nike ad—and the multitude of derivative pieces that followed. And we all have our opinions on it. Now that the dust has settled, those that burned their Nike trainers are left with a rage-hangover and the realization that they now need to go out and fork out a hundred …
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As consumer shopping habits evolve, brands who can adjust their offers based on a broader amount of contextual cues will win out, and generate more sales. Source link
With all the hullabaloo around the General Data Protection Regulation (GDPR), we are seeing several custom GDPR frameworks being built for WordPress, each of which has its own strengths. However, with the release of version 4.9.6, there are now powerful new tools built right into the core of WordPress to handle GDPR compliance that nobody …
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Facebook knows that for its video efforts to gain real momentum, it’s going to need influential users to come on board. Twitter found this out the hard way through the failure of Vine, which largely came down to lack of opportunity for monetization – or, really, more opportunity for those creators elsewhere (i.e. YouTube). Once …
It’s been five months since Apple expanded their Apple Search Ads program to advertisers in three additional countries (UK, New Zealand and Australia). After its initial, US-only launch in October 2016, I was really excited to finally get to test out this brand-new platform when it finally launched in the UK. Now that I’ve had …
