Taps

Yotpo taps Bazaarvoice Network for review distribution to retailer sites

Yotpo taps Bazaarvoice Network for review distribution to retailer sites

Yotpo has partnered with Bazaarvoice to syndicate reviews through the latter’s network, which includes nearly 2,000 global retail sites and reaches more than a billion shoppers monthly, according to the company. Yotpo is evolving from a reputation management platform to an “end-to-end platform” for direct-to-consumer (D2C) brands. The move is intended to expand the reach …

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Pinterest taps market research firm IRI to measure offline sales lift

A little over two years ago, Pinterest announced a partnership with IRI, the global market research company, to measure the impact of ad campaigns on in-store sales lift. While it’s apparently taken until now to fully implement, now that the capabilities are in place, advertisers will soon be able to determine which campaigns and creatives …

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Walmart’s jump on a shorter holiday season taps technology to drive sales across channels

In light of the shortened holiday season this year — there are six fewer days to shop than last year with Thanksgiving landing on November 28 — Walmart is getting a head-start on its holiday marketing strategy. The company dropped prices on a number of items beginning on Friday and is launching multiple technology tools …

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Dart language taps machine learning for code completion

Dart 2.5, the latest version the Google-developed language that compiles to machine code or JavaScript, includes technical previews of machine learning powered code completion and a foreign function interface for calling C code. The Google Dart team has released the Dart 2.5 SDK, which features the following beta capabilities: ML Complete, using machine learning to …

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W2O Taps Dan Linton to Lead Expanded Global Data Privacy Group

SAN FRANCISCO–(BUSINESS WIRE)–Aug 27, 2019– W2O, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, today announced that Dan Linton will lead an expanded global data privacy group. In the newly created role of Global Data Privacy Lead, Linton will work with his team to utilize W2O’s preeminent analytics experts to …

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W2O Taps Dan Linton to Lead Expanded Global Data Privacy Group | Business & Finance

SAN FRANCISCO–(BUSINESS WIRE)–Aug 27, 2019– W2O, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, today announced that Dan Linton will lead an expanded global data privacy group. In the newly created role of Global Data Privacy Lead, Linton will work with his team to utilize W2O’s preeminent analytics experts to …

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Leafly taps COO and opens Austin office; Moz adds 3 execs; Possible Finance hires recruiting chief – GeekWire

Chang Fu, Possible Finance head of growth, and Scott Simmons, head of talent acquisition. (Possible Finance Photos) — Possible Finance, a Seattle startup that runs a mobile-only loan program, made two executive hires amid rapid growth for the company. The new head of growth at Possible is Chang Fu, who previously held the same title …

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PRSA Taps Direct Online Marketing to Launch Digital Communication Certificate Program

(PRLEAP.COM) Direct Online Marketing, a leading digital agency and Premier Google Partner, proudly announces their involvement with the Public Relations Society of America’s (PRSA) new digital communication certificate program. The program focuses on the current landscape for digital communicators working within branding, social media, and content strategy. Direct Online Marketing’s President, Justin Seibert, will serve …

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LinkedIn taps Bing search data for interest targeting

Microsoft-owned LinkedIn is expanding its interest targeting capability with Bing search data. Why you should care Bing has started incorporating LinkedIn data for search ad targeting. Now, we’re seeing search data be used for targeting on LinkedIn for the first time since Microsoft acquired the B2B social network in 2016. Advertisers will be able to …

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Taps, Clicks, Bricks: How Retail Is Changing In America

E-commerce is growing. The chunk that is mobile-driven is exploding. But the big picture is still the big picture. While total retail e-commerce sales will hit $2.8 trillion in 2018, total retail sales are in the neighborhood of $23 trillion to $25 trillion. So while massive growth rates are forcing retailers and brands to pay …

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