There is no doubt that in today’s world we are always almost connected. Social media has formed an extension of the ways that we connect with people, and its reach has been truly incredible. With the latest developments in the ways we used social media, it has also revolutionized how Internet marketing has functioned. 2018 […]
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May 1, 2018 LinkedIn has more than 430 million members… and there are about as many ways to target them on the platform (not really, but there are a lot of targeting options!). It’s easy to fall into the trap of heaping as many targeting layers as you can in order to sculpt that perfect
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The possibilities for mobile marketing are exciting, and they are growing every day with the rapid development of new technologies and techniques. Mobile is changing, and—from AI to group chat integration to wearables—that change is happening quickly. The ability to reach customers on their mobile devices with the right message at the right time can
Content creators have become an industry to themselves. And companies that provide communication solutions have been adapting their products to meet the particular needs of this growing user base. Skype for Content Creators is the latest feature, which will allow creators to record videos, podcasts, and live streaming calls. Skype Content Creators Mode On the
There’s an outstanding rumor that Facebook users would have to pay in order to keep using the service. While this rumor has been going on for years, it might soon find itself becoming a truth if Sheryl Sandberg’s recent interviews are to be believed. Facebook’s Chief Operating Officer is on a media blitz trying to
Facebook Users Would Have to Pay to Opt Out of Targeted Ads, Says COO Sheryl Sandberg Read More »
In the midst of the fallout of the Cambridge Analytica scandal, Facebook recently announced that it will put an end to its Partner Categories program. The move effectively cuts off third-party access to the social media giant’s data. Facebook utilizes data from third-party data collectors to augment its own data pool for ad targeting. The
Facebook to Cut Off Third-Party Data for Targeted Ads Read More »
Want more conversions in AdWords? Doesn’t everybody? In this article, I’m going to show you how you can supercharge your conversions by creating targeted ad groups using existing data in your campaigns. That’s right: You don’t have to do the usual keyword research using Google AdWords Keyword Planner to get great results. Sometimes, the keywords
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The Colorado Department of Transportation is seeking to address the growing problem of distracted driving with a new campaign. According to CDOT, “distracted drivers are involved in an average 40 crashes each day in Colorado, and in 2016, those crashes resulted in 67 fatalities.” This year the state legislature passed a bill, signed by Gov.
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