Ad targeting works best when a marketer’s message is delivered to the right person at the right time on the right screen. With CTV, determining those factors can be surprisingly difficult. Media buyers may not know which home they’re reaching, let alone who is watching at any given moment. That’s in part because consumers receive […]
A huge part of social media advertising is making sure you’re targeting the right audience. Each social media platform has their own targeting capabilities, and it’s important to know the best ways to target your people on each. While you might know a lot about creating great Pinterest ads, are you showing them to the
Most Americans would rather pay a mortgage than pay rent—that’s one of the findings in the latest Homebuyer Insights Report from Bank of America. Owning a home makes people happy; in fact, 93% of people say they’re happier because they purchased a home, while most (83%) of the homeowners attribute their joy to an improved
Opportunities Abound for Businesses Targeting Women Home Buyers Read More »
Facebook reported another record quarter on Wednesday but warned that privacy regulations will limit ad targeting capabilities and slow the future revenue growth. The company announced $21.1 billion in revenues for the fourth quarter of 2019, a 25% increase year-over-year. Advertising, which continues to account for nearly all of Facebook’s revenue, reached $20.7 billion, also
Facebook warns of targeting limitations, says Checkout will take time Read More »
Tapad — the company behind the cross-device identity resolution platform Tapad Graph — has partnered with the ad tech provider AcuityAds. The partnership joins together Tapad Graph’s identity resolution capabilities with AcuityAds’ cross-device data set, giving advertisers improved targeting capabilities with unduplicated reach across devices and CTV. “The partnership will enhance AcuityAds’ existing cross-device solution,
Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith.
What is behavioural targeting, and how can it improve customer messaging? To create better email experiences, marketers can use customer and product data to trigger personalized email marketing campaigns. After all, personalization creates more interest in your products and brand, providing customers with more relevant and insightful messages. According to McKinsey, organizations that use consumer
Behavioural targeting: How to use it to improve customer messaging Read More »
Jill Goldstein – June 27, 2018 The Google Display Network (GDN) has a growing list of ways to reach potential customers. To do so, we can target audiences (in-market audiences, affinity audiences, demographics, etc.) or content (topics, keywords, etc.). To take that a step further, we can layer different types of targeting to truly pinpoint
Charlie Scholz – July 5, 2018 As a result of third-party data mishandling and GDPR regulations, Facebook has been discontinuing the use of select third party data as a targeting source for advertisers. Facebook’s income level and net worth targeting, which are popular methods of targeting, are now being discontinued. Due to the popularity of
Facebook is Retiring Income Level and Net Worth Targeting Read More »
Facebook Audience Insights, used wisely, helps you connect your brand directly to your customers. Facebook is one channel to interact with your audience. But how do you know you’re reaching the right people? You need to dig deeper than knowing just age and gender of your followers. You need more detailed insights like job titles,
How to Use Facebook Audience Insights for Precise Ad Targeting Read More »
