Targeting

SG Heres How Targeting Cold Warm Hot Traffic Builds Successful Customer Relationships

How Targeting Cold, Warm & Hot Traffic Builds Successful Customer Relationships

NOW UPDATED! This post on effectively targeting cold, warm and hot traffic has been expanded and updated for 2017. Enjoy! Visitors. Traffic. Sessions. It’s all the same, isn’t it? As long as potential customers visit your site, it hardly matters how you refer to them, right? But here’s the catch: no two web visitors are alike. […]

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Bing Ads Expanded Device Targeting Just Got Better

June 14, 2017 Late last year, Bing Ads announced an update to device targeting by adding desktop as a new option, broadening bid modifier ranges, and allowing complete opt-out for tablet. Those big changes were rolled out global to everyone just in time to finish out the holiday season. We all know with the magnitude of changes that

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FBPixelSocial

8 Facebook Ad Targeting Strategies That Will Help You Build Your Email List

If you’re reading this, you’ve probably realized that posting organically on your Facebook page just isn’t cutting it anymore. That’s no surprise—Facebook page owners have been frustrated for years over the company’s continuous updates to the algorithm that have prioritized reach for ads over organic posts. Now, Facebook’s latest algorithm change will not only impact

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