Charlie Scholz – October 11, 2018 Earlier this year, we shared Facebook’s decision to remove net worth and income level targeting from targeting options in the Business Manager for Advertisers. This removal of audiences that utilized third-party data, along with many other changes, was part of Facebook’s response to privacy concerns raised over recent years. However, […]
Facebook Household Income Targeting is Now Available Read More »
Enhance Your Targeting With Google Ads Detailed Demographics David Saenz – November 5, 2018 Launched earlier this year, detailed demographics is a new set of targeting parameters to fine tune Google Ads Campaigns. Some of the additional parameters include parental status, marital status, education, and home ownership status. Parental Status Marital Status Education Home Ownership Status
Enhance Your Targeting With Google Ads Detailed Demographics Read More »
LinkedIn is a powerful tool for marketing — in fact, a HubSpot study found LinkedIn generates the highest visitor-to-lead conversion rate at 2.74%
As Jerry Maguire once said — “Show me the money.”
What Is Contextual Targeting, in the Context of Ads? Read More »
Jill Goldstein – March 27, 2019 LinkedIn recently announced new ways to increase the scale and ROI of LinkedIn advertising efforts with new targeting features – the integration of Microsoft Bing search data to interest targeting, lookalike audiences and audience templates. Bing Ads + LinkedIn Ads = B2B Targeting Bliss Late last year, Bing Ads
November 3rd, 2019 Conference SMW Staff It’s not often you have the face of your brand persona in the room with you, so it was a nice source of laughter to see that “Rory,” mentioned in Edrington’s session on creating content with community in mind, was not just an idea but rather a living breathing
Before we get started on Google news, we want to remind you that Global Marketing Day is almost here, October 30—31 UTC. This free 24-hour event will provide expert insights and strategies for marketers worldwide. So sign up today! Now let’s talk about Google; they never stop updating and adding features, and we want you to remain informed about all the — which
New Ad Targeting Options, Google Assistant Actions, and More Read More »
October 8th, 2019 Marketing Erica Perry Boasting 645 million members worldwide, it’s no secret that LinkedIn has become a hub for powerful data around professional and career insights. From lookalike audiences, interest targeting with Bing search insights, and audience templates, the company has heavily invested in helping businesses navigate their campaigns and is increasing its
3 Tools to Improve Your LinkedIn Ad Targeting Efforts Read More »
Search has gone through an evolution. As marketers, we used to be focused on keyword targeting and what someone was searching for at that time. But now the focus has shifted on the people we’re trying to sell to and what we know about them. We’re more focused on how to connect with them and
We’re covering all the news for you on this week’s episode of Marketing O’Clock, part of the Search Engine Journal Podcast Network. Greg Finn and Christine “Shep” Zirnheld are breaking down all the digital marketing updates from the previous week with plenty of puns, laughs, and rants along the way. Hear our take on these
New Google Targeting, Big Linkedin Updates & All the News You Missed This Week [PODCAST] Read More »
