targets

Aratek targets broad range of uses with new mobile biometric terminals

Aratek has recently increased its focus on delivering biometric capabilities in remote locations, including with the launch of its new “Marshall” mobile biometric terminal late last year. Marshall features NFC, 2D barcode, and MRZ capabilities for e-passport reading, a built-in printer, and supports seamless integration with FAP20, FAP30, or FAP45 fingerprint scanners, the company says.

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Prosecution, defense both say slain McStay family were targets of greed, but clash on ‘who’ – San Bernardino Sun

Jurors in the death penalty trial of Charles “Chase” Merritt, charged with the 2010 bludgeoning deaths of the McStay family were told Monday they were to decide “How did this family of four disappear off the face of the Earth?” San Bernardino County Supervising Deputy District Attorney Sean Daugherty started opening statements for the long-awaited

Prosecution, defense both say slain McStay family were targets of greed, but clash on ‘who’ – San Bernardino Sun Read More »

Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards

Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm Wednesday, calling just about every way that the digital marketers measure and reports on performance fake. The anger is real. Zucker-Scharff’s comments touched a nerve in the adtech community, with his initial tweet racking up more than 6,000 likes, nearly

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Facebook Targets Social Media Optimization Spam

Facebook announced a crackdown on spam characterized by “coordinated inauthentic behavior.” The spammers avoided detection by using engaging content. The content itself was not spammy. Thus, Facebook changed tactics by using behavior signals to identify the spammers. What Kind of Spam is Facebook Targeting? Facebook is targeting a kind of spam that uses knowledge of

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Bing Ads launches Performance Targets to track goals across campaign groups

Bing Ads’ AI-powered Performance Targets dashboard. Bing Ads introduced a new artificial intelligence-powered tool in the user interface on Tuesday. Performance Targets lets marketers set and track performance targets on campaign groupings in a new dashboard. How it works. With Performance Targets, you can set weekly, monthly, quarterly or custom spend, click, cost-per-click targets for

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Nielsen Catalina now targets ads using purchase data on Connected TV and OTT

From the NCS web site A joint effort between audience measurement firm Nielsen and loyalty card/coupon data firm Catalina, Nielsen Catalina Solutions (NCS), is now providing purchase-based ad targeting for connected TV and Over-the-Top (OTT) TV. Previously, NCS’ Advanced TV Suite used purchase data to develop targeted audience segments of anonymized households for linear TV

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