As competition in the digital marketing space continues to heat up, USA Today Network, part of Gannett Co., Inc. (NYSE: GCI), has rolled out a new service called LOCALiQ, which aims to help small businesses better reach and market to local consumers on any digital platform they may be on. With LOCALiQ, small businesses looking […]
LocaliQ Can Help Local Small Businesses Reach Targets with Marketing Read More »
Most small business owners have a mindset that hackers don’t want to target them. This is far from the truth. Hackers understand that big companies have the resources for sophisticated security and small businesses don’t. Small businesses are now big targets for hackers. Small businesses’ percentage of IT budget directed to security has been increasing
Small Businesses are Now Big Targets for Hackers so Watch Out Read More »
Top sales performers are those who achieve or exceed their targeted sales goals. With everything a value-added reseller has going on between juggling their clients and looking for new prospects, it can be difficult to hit sales targets every single month. Why is it that resellers fall short of their goals some months? On closer
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
SearchCap: LiveRamp targets Bing Ads, Amazon Marketing Services & more Read More »
Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One task that’s particularly apt to become automated is bid management because it requires lots of
If you’re not updating ROAS and CPA targets frequently, you’re missing out Read More »
Elon Musk‘s typical bravado was on full display Wednesday during Tesla’s first quarter earnings call. The Tesla CEO answered questions boldly and even defiantly at times, at one point going on an anti-media rant and at another point challenging the head of a major competitor. Musk, who tends to respond to criticism with bombast and address
Elon Musk Targets Press, Competitors in Combative Tesla Earnings Call Read More »
PayPal is venturing into new territory. The online payments company is reportedly set to offer traditional banking services to their consumers. Features like debit cards, direct deposit paychecks, FDIC insurance, and other financial services are expected to be introduced in the first half of 2018. What makes PayPal’s move more interesting is the fact that
PayPal Ventures Into Banking, Targets Customers Who Don’t Have Bank Accounts Read More »
Web hosting company DreamHost is targeting small businesses using WordPress for their web presence by splitting DreamPress into three different tiers to give these businesses more options for running and managing their websites. DreamPress is a Managed WordPress service created by DreamHost in its open source cloud platform, DreamCompute. With the new expanded features, advanced
Sales tax calculation, collection, and remittance remain a challenge for ecommerce businesses. The 45 states plus Washington D.C. with a retail sales tax are all eager to obligate ecommerce merchants on sales made to resident consumers. To do that, a state must be able to assert a seller has “nexus” with the state where the
Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit the targets set for them by the C-suite. And those targets are more than likely ROAS-related. But, for two reasons, these ROAS targets are actually causing a lot of damage: ROAS usually doesn’t take incrementality into account, which
The vicious cycle of ROAS targets is killing your business Read More »
