Taylor Pearson’s spent years studying how we can make better decisions and find fulfillment in our work. We’ve all heard how technology and globalization are changing how we work, but Pearson’s pointing to another trend as well: The nature of that work is becoming more entrepreneurial. He recently sat down with the Brew’s Pumpkin Spice …
An Interview With “The End of Jobs” Author Taylor Pearson Read More »
In what is perhaps one of the starkest examples yet of the digital disruption that has upended retail, upstart online clothing rental subscription service Le Tote is buying luxury retail chain Lord & Taylor from Canadian retail group Hudson’s Bay Company in a deal worth $100m. Once it closes, Le Tote will own 38 Lord …
Google is coming to Taylor. As part of its training and economic development program, Grow with Google, the technology heavyweight will host a series of free workshops at the Taylor Community Library, 12303 Pardee Road June 10. Programming kicks off at 10:30 a.m. and includes four digital trainings before wrapping up at 5:30 p.m. More …
WordStream has some impressive employees in its ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts. For this month’s Employee Spotlight, we spoke with …
Well, after the bomb Amazon dropped yesterday announcing an arsenal of Alexa-enabled devices – from microwaves, cars devices, wall clocks, outlet plugs, subwoofers – it’s easy to see we’re a quickly moving into a voice-first world. But the reason for all these new voice-enabled devices is because we kind of like talking to them, according …
Taylor Schreiner of Adobe: Voice is Already Impacting How We Shop Today Read More »
Oprah Winfrey accepted the Cecil B. DeMille Award at the 2018 Golden Globes. The media mogul received an appreciative and thankful introduction by Reese Witherspoon. Seated near the stage at the Golden Globes Sunday night, the TV legend was too much to ignore for winners who mentioned her in their speeches. Oprah spoke about watching …
Taylor Swift is dead. Long live Taylor Swift. So much for shaking it off. After Taylor Swift’s initial foray into “official” pop, 2014’s earworm-infested “1989,” it seems the haters have triumphed, leading everyone’s favorite girl “on the bleachers” to embrace her inner mean girl. At least, that would be the pop psychology take. Many of …
Repositioning Lessons Marketers Can Learn From Brand Taylor Swift Read More »
For most marketers, the idea of strategically “going dark” on social media screams marketing faux pas. From irregular posting to unorganized content, a mismanaged marketing calendar is nothing but blatant disregard for best practices. And in today’s marketing industry, companies live and die based on the organizational quality of their content calendars. Yet, when it …
What Innovative Marketers Can Learn From Taylor Swift Read More »
On August 18th, pop star Taylor Swift suddenly vanished — online, that is. The singer went dark across her Facebook, Twitter, Instagram, and Tumblr accounts, deleting all of her posts, unfollowing everyone she had been previously following, and leaving her accounts stripped bare. Over the course of the next six days, Swift would tease her …
What Taylor Swift’s Social Media Blackout Can Teach You About Reinvention Read More »
Michael Jordan and Muhammad Ali were legendary for it. Taylor Swift and Katy Perry do it to each other constantly. Richard Branson does it–and even most of the Fortune 500 CEOs do it, too: They trash talk their competitors and opponents, hoping to throw them off their game. But does it work? Actually, no, it …
