First, this is an AMAZING resource from Search Engine Land. Smart content writers do WAY more than putting words on a page. Other things to consider are: Do you find their writing engaging? How does their writing position? What “level” of freelancer do you need – someone who is newer to the game? Years of […]
How to Build a Best-In-Class Content Team Read More »
Email marketing is a team effort. So is building and growing a company devoted to helping email marketers send better campaigns. While you’ve seen most of us from the Marketing Team on webinars, in your inbox, or right here on the Litmus blog, there are a ton of other people working behind the scenes to
Team Spotlight: Meet Diane DiFraia – Litmus Read More »
Technology isn’t silent anymore. It talks, and its voice shapes the way we live — working and virtual learning, shopping for cleaning supplies, playing daily music mixes, cooking new recipes, or exercising — all by just asking for it out loud. Since the pandemic hit, more and more brands realize the endless possibilities for interacting
Futurespective on Voice Technology from the Google Assistant Product Team – ReadWrite Read More »
Together with the evolution of buying processes and consumer behavior, the way marketing and sales teams function has also undergone a massive shift. Today, the key to B2B success boils down to strategically aligning both teams. An important element of alignment comes in the form of quality content that Marketing equips Sales with and focuses
Six Content Assets to Help Your Sales Team Close More Deals Read More »
Amazon sets up a Counterfeit Crimes Unit. Angela Lang/CNET After coming under pressure from lawmakers to go after knockoffs being sold on its sites, Amazon on Wednesday said it set up a Counterfeit Crimes Unit to address the problem. The global team will investigate and launch legal action against counterfeiters. It’ll mine the e-commerce giant’s
Amazon creates team to go after counterfeiters Read More »
“When spring comes, snow melts first at the periphery, because that is where it is most exposed”Andy Grove This quote comes from Andy Grove, Intel’s former CEO, and which I was reminded of in the most recent book I finished reading, Seeing Around Corners by Rita McGrath. The idea is that snow melts first from
Snowmelt Meetings: Why I’m Meeting With My Team Even More Right Now Read More »
Many companies have a regular All Hands meeting. Generally, this is a company-wide gathering for all employees (‘all hands on deck’) to hear from the organization’s leaders and discuss the state of the company. At Buffer, the All Hands meeting is a key element of our communication and culture. As we grow, there’s an increased
How We Hold an Engaging All Hands Meeting as a Remote Team Read More »
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30-second summary: What’s the difference between a regular content marketing team and a high-performing content marketing team? A high-performing content marketing team creates, promotes, and distributes content that helps not only their team but their business to scale. Kevin Payne shows you the exact steps to build and manage your own high-performing marketing team. There’s
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Creating perfect emails and getting them delivered error-free takes a lot of work. Most spend weeks producing an email, and the bigger the team, the longer the production cycle. So, what goes into getting an email ready to send? What we call the “pre” pillar of your email marketing program includes: Email conception and planning
What happens before your team hits send matters. Here’s why. – Litmus Read More »
