Teams

Using the Scrum Framework in your Email Marketing Teams

Let’s be honest with ourselves a little bit here. Sending email campaigns can sometimes feel like one of two fun, but strangely aggressive, children’s games. Whack-a-mole, and pin the tail on the donkey. Sometimes it can feel like we are just trying to keep up. We know we need to send a daily newsletter, or …

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Are other teams unwittingly killing your SEO (and revenue)?

When executives make SEO a priority for their brands, they make room in the budget, start talking to agencies or even begin hiring in-house staff, but all too often the outcomes fall short of expectations. That’s because SEO is misunderstood — by the entire organization — as a task that just one team is responsible …

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How can getting organized make marketing teams 397% more successful?

Getting your marketing team to be more organized can mean that they become 397% more effective, but exactly how do you streamline your processes? Research shows that organized marketing teams are 397% more likely to say they’re successful. That’s an impressive figure, right? You can draw some obvious conclusions from this single statistic, too. For …

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Why are Ecommerce Teams and Stores Teams Misaligned to the Desires of their Target Consumer?

Richie Proud, Vice President Merchandise Planning, Allocation, and Product Insights, Groupe Dynamite Richie Proud, Vice President Merchandise Planning, Allocation, and Product Insights, Groupe Dynamite In the last 15 years, we have seen amazing technological developments become part of our shopping experience: mobile shopping, electronic payment, and voice search are …

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Internet Marketing Firm, fishbat, Discusses How Influencer Marketing Can Be Used for College Sports Teams

NEW YORK, Aug. 5, 2019 /PRNewswire/ — In their ongoing efforts to help promote businesses online, Internet marketing firm, fishbat, discusses how influencer marketing can be used for college sports teams. Influencer marketing is designed for promoting products and services via influencers, hence the name. Influencers are highly regarded in the public eye for their notoriety …

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What skills will be essential to data and marketing teams in the future?

Andy Dorling, General Manager of the DMA’s Institute of Data & Marketing discusses some of the key skills that marketers and business leaders identified as being important to marketing teams and business success in the future. The future of intelligent marketing will not just be dependent on organizations investing in the latest technological advancements or …

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