Teams

Planning

6 steps: How marketing teams can achieve the pre-send email dream – Litmus

The steps you need to take to turn an email idea into an active campaign will likely always be the longest process of your marketing team’s job. With more consideration in your pre-send process, you’ll see more efficiency in each step and realize greater insights. How do you bridge the gap between where you are …

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The Biggest Challenges to Aligning B2B Marketing and Sales Teams

The Biggest Challenges to Aligning B2B Marketing and Sales Teams

Marketers and salespeople say the biggest challenge to aligning their teams is a lack of good data, according to recent research from InsideView. The report was based on data from a survey conducted in February and March 2020 among 400 marketing, sales, and operations professionals, most of whom work for B2B firms. Half of respondents …

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How to Upgrade Your Sales Teams for Remote Success

How to Upgrade Your Sales Teams for Remote Success

The COVID-19 pandemic has forced every sales professional to adopt a more digital skill set overnight. As a result, marketing and sales leaders are understandably struggling to support their sales teams without the benefit of in-office support or facilitating face-to-face client meetings. Leaders need to upgrade two very distinct types of support as sales staff …

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Spotify Teams Up With Cosmetics Brand Nars on Voice-Activated Campaign

Spotify Teams Up With Cosmetics Brand Nars on Voice-Activated Campaign

The test is a response to the changes in how people shopped for beauty products during the coronavirus pandemic, and it enables shoppers in the U.K. to get blush, lipstick or mascara samples delivered straight to their doors by interacting with a smart speaker. Nars enlisted the help of voice-activated sampling company Send Me a Sample …

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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we have a more …

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This Verizon Small Business Webinar Series Will Help Remote Teams During COVID-19

  One of the biggest disruptions the COVID-19 outbreak is responsible for is for the way people work. Working from home or remote work has become the norm for the foreseeable future. As part of the Small Business Webinar Series, Anita Campbell and Ramon Ray will be hosting a webinar with tips and tricks on …

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Martech teams devote most of their time to automation, campaign management tools

Martech teams devote most of their time to automation, campaign management tools – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok …

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As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief

As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy …

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