High-performing marketing teams are more likely than underperforming ones to focus on the customer experience, coordinate closely with Sales, and engage consumers across channels, according to recent research from Salesforce. The report was based on data from a survey conducted in April 2017 among 3,500 marketing leaders (those holding a manager or higher role within […]
AdAge India (blog) Content & SEO Teams Together – Focused on a Customer-First StrategyAdAge India (blog)For half of the world, SEO (Search Engine Optimization) is all about search engines, its algorithms, rankings, off-page and all other technical terms. While fighting the battle of enhancing the ranking in SERPs (Search Engine Result Page), often one …Seven
Content & SEO Teams Together – Focused on a Customer-First Strategy – AdAge India (blog) Read More »
Your content team shouldn’t be the only ones managing your company’s social media accounts. Takeaways Brands are revisiting social media as a community-building tool, rather than a marketing platform. Pro sports is just one of many industries that struggle to connect with fans consistently via social. Responding to customer concerns via channels like social increases
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