The modern marketing landscape is not what it used to be. Creative thinkers and innovative “ideas people” are still at the heart of the department, but it has become a measurable, monitorable and data-driven discipline. To the most creative marketers this may sound like a negative thing; but in reality, it just means all of […]
How Technology is Creating More Opportunities for the Modern Marketer Read More »
Almost everything in the world is becoming digital. As a result of the way in which digital technology has transformed the way we think, act and relate with one another, businesses are seeing digital technology as gold mines with incredible and unlimited untapped resources. Every business aspires to produce goods or render services for profit
How Digital Technology has Transformed Business Startups Read More »
A patent purchased by Amazon may pose potential privacy issues. Named, “Physical Store Online Shopping Control,” this technology has the capability to track shoppers within their brick-and-mortar stores. If shoppers connect through the store’s wifi networks, this new system can track their online activity and interfere with it. This prevents shoppers from what has been
Amazon May Block In-Store Price Comparisons With New Patented Technology Read More »
Let’s cut right to the chase here, kids. The answer to the question posed in the title is “largely yes” according to Alicia Hatch, CMO of Deloitte Digital. She cites the 2016 Gartner Spend Survey which found that CMOs had one of the highest technology spends of any C-suite member and is on track to overtake CIOs in 2017. To further support her belief
