techsavvy

How to Communicate With Tech-Savvy Gen Z

The next consumer-powerhouse generation can be summed up in just one letter: Z. And though its youngest members might be just now becoming teenagers, Gen Z makes up 26% of the US TV audience—the largest segment of our population. Unfortunately, marketing to this younger audience isn’t easy. For one, it’s made up of tech-savvy digital …

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SCORE: You don’t have to be tech-savvy to use analytics | Business

Most small businesses I mentor already have a website or are in the process of designing it or launching it. One of my first questions relating to their website is, “How are you going to use this to improve and augment your marketing efforts?” Unfortunately, in most cases, the CEO has little knowledge about how …

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