Telaria

With an eye on CTV (and Google), ad tech firms Rubicon Project and Telaria to merge

In the latest ad tech merger, Rubicon Project and Telaria have agreed to combine, the firms announced Thursday. In a stock-for-stock deal, the companies plan to operate one digital media buying platform that supports connected TV (CTV), desktop display, video, audio, and mobile inventory transactions. Why we care The companies said the combination of Rubicon …

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Outbrain partners with Telaria to offer video ads

Content discovery platform Outbrain is announcing this week a partnership with video ad platform Telaria, resulting in the content discovery platform’s first sustained offering of outstream video ads. Outbrain’s grid of recommended stories appears as thumbnails underneath a site’s stories, providing “other content you may like.” The video ad will appear above or below the …

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