telcos

Artificial Intelligence’s Impact on Telco’s Digital Transformation

Telcos have made great strides in their digital transformations. One of the most pivotal changes has been the incorporation of machine learning and artificial intelligence. Imagine how much data telcos have at their fingertips. It’s actually quite unimaginable. It would take people hundreds, maybe thousands, of years to sift through a day of data. Artificial […]

InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm

A-From MTT, Channel: Martech: Advertising, Marketing Tools, Marketing Tools: Analytics / Good To SEO

Graphic provided by InMobi When a brand wants to advertise to telco subscribers, the process can involve many participants. But today mobile marketing platform InMobi took another step toward its vision of a more unified approach, with the announcement that it is buying Sprint’s mobile data and ad company Pinsight Media. Exclusive data access. As

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