Telemarketing

How to Evaluate a B2B Telemarketing Vendor

Imagine your company was suffering from a lack of sales appointments and your sales people were unproductive. It would be easy to overreact and look for a B2B telemarketing vendor that could solve the problem immediately. However, you’re better off pausing to evaluate the situation holistically rather than rushing to find a one-time fix. That’s …

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The B2B Exemption to the FTC’s Telemarketing Sales Rule

What is the TSR? The Federal Trade Commission’s Telemarketing Sale Rule (TSR) includes regulations to support both law enforcement and consumers. It provides the FTC and state attorneys general law-enforcement tools to combat telemarketing fraud; it gives consumers added privacy protections and defenses against unscrupulous telemarketers; and it helps consumers differentiate between fraudulent and legitimate …

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