television

Society of Motion Picture and Television Engineers (SMPTE) Director of Marketing job with Society of Motion Picture and Television Engineers (SMPTE)

The Organization: The Society of Motion Picture and Television Engineers®, or SMPTE, is facilitating the future of storytelling. The Society’s mission is to enable the technical framework that allows the global professional community to make media for artistic, educational, and entertainment purposes and to distribute that content for the benefit and enjoyment of people worldwide. …

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TV Advertising Effectiveness: How to Measure & Analyze Television Ads

To say that there are a host of factors impacting your website performance is to state the obvious, but are you currently measuring all the different factors involved? On any given day, both online and offline channels drive traffic to your site. Online traffic via paid search, social media and display are easily measured in …

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Digital Marketing Coordinator job with Society of Motion Picture and Television Engineers (SMPTE)

As the successful Digital Marketing Coordinator, you will combine your creative communication skills and technical savviness to devise, implement, and manage SMPTE’s online marketing efforts. We will rely on you to spearhead SMPTE’s strategic growth efforts by using the latest web and digital marketing systems to leverage current trends. From leading marketing automation and coordinating …

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AT&T Launches Xandr, Enabling Individualized Targeted Television Ad Sales

AT&T launched a new advertising company called Xandr last week led by CEO Brian Lesser. “Xandr is a name that draws inspiration from AT&T’s rich history, including its founder Alexander Graham Bell, while imagining how to innovate and solve new challenges for the future of advertising,” said Lesser. “Our purpose is to Make Advertising Matter and to connect …

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With IGTV, Instagram is Becoming Television for the Mobile Generation

The way we consume content has always been driven by technology. In the early 20th century, cinema was the clear leader, with 65 percent of the U.S. population attending the cinema each week in 1930. Then came the television, and scarcity turned into abundance. Instead of having to go to the cinema to watch the …

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LiveRamp’s IdentityLink expands to a new frontier: Television

LiveRamp’s IdentityLink connects one customer data set with another via a persistent identifier, such as an email address. For instance, a brand might supply its customer list, and IdentityLink will connect it through the email or another solid identifier to other data about that customer, such as their mobile device ID or an identifying cookie. …

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