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Did you know that the average person’s attention span is about 8 seconds? As a marketer, hearing this can make your job seem a bit daunting. Figuring out how to grab the attention of someone who has ads and content thrown at them every second can add to a long list of worries. But, there’s
A 6-Step Guide for Telling a Compelling Brand Story – Bitly Read More »
March 15, 2019 Mobile-First Indexing is really Entity-First Indexing: Organizing Google’s index of information around the Knowledge Graph. The obvious increase in Knowledge Graph-style assets in the mobile search results, which we are calling ‘Hosted Inclusions’ and ‘Fraggles’ are taking clicks away from traditional organic search results and keeping the user in the Google SERP
Webinar: Mobile-First Indexing & The Story Your Data Isn’t Telling You Read More »
Telling Lies Developed by: Sam Barlow Published by: Annapurna Interactive Available on: iOS, PC Nothing I’ve played this year has felt as intimate or fully human as “Telling Lies,” the latest from Sam Barlow. According to psychologists, the vast majority of children grasp the concept of lying by age four. We lie to ourselves and
‘Telling Lies’: One of the most brilliant video games of the year Read More »
The other day I walked into a sign post. How humiliating!! I was walking with my daughter looking down at her as she recounted how she scored the winning goal at her soccer game, when all of a sudden CRASH!!!! The sign post and I had a run in. I’m embarrassed to admit that sign
Arguably the single best free tool available to marketers is Google Analytics. If you know how to use it, it can tell you so much about your customers, how they are using your website, what they’re interested in, and what is causing them issues. However, no tool is perfect. And no tool can do everything
To Get the Most Out of Google Analytics, First Understand What It’s Telling You Read More »
Facebook Live, YouTube channels, LinkedIn video, and the expansion in networking and meet-up groups has exploded the number of people who sincerely believe, because they have easy access to a platform with networking event organisers everywhere literally screaming for people to be guest speakers, that they are speakers. Quite literally, because they can speak they
As you expected, Chrome, Google’s popular browser, will start marking HTTP sites as not secure beginning tomorrow. On July 24, 2018, Chrome will mark all plain HTTP sites as “not secure.” Google has given webmasters and publishers six months’ notice of this upcoming change, and it is now going live tomorrow. Instead of the small
Tomorrow, Chrome starts telling users HTTP sites are not secure Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Christian Lachel is executive creative director and head of marketing for BRC Imagination Arts, a world-renowned experience design agency that turns brands into destinations. The agency has created some of the world’s most popular brand experiences, including the Guinness Storehouse factory
A few years ago, I heard a piece of advice from a New York City restaurant inspector that has stayed with me. The nature of his job–looking for, and finding, vermin and other health violations in commercial kitchens–had turned this man off restaurants altogether. He brown-bagged all his lunches. In the rare instances where he
Facebook Keeps Telling Us It’s Too Big. Maybe It’s Time to Listen Read More »
