What the UK’s John Lewis Christmas Adverts Can Teach Us About Tentpole Marketing

B2B Marketing, Brand Marketing, Content marketing, Marketing Strategy, SEO BLOG, Social media marketing, video /

Besides the commercial and all its tear-jerking wholesomeness, the John Lewis Christmas ads have also created buzz with the soundtracks they use, which are cover songs from established hit makers. This year’s soundtrack is the Beatles classic, “Golden Slumbers,” recorded by the band Elbow. Both versions of the song usually top the record charts following […]

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