Chief marketing officers (CMOs) have the shortest average tenure among C-suite executives at large US companies, according to recent research from Korn Ferry. The report was based on an analysis of the ages and tenures of c-suite executives at the 1,000 largest companies in the United States by revenue. The average tenure of a CMO […]
The average tenure of chief marketing officers at top consumer brands dipped slightly last year, according to recent research from Spencer Stuart. The report was based on an analysis of the tenures of CMOs at 100 of the most advertised US brands as of December 31, 2018. Of the 100 brands examined, 94 have CMOs.
A 2017 study showed that CMOs are facing the shortest lifespan in the C-suite. This is due, in large part, to the rapid transformation of marketing technologies and practices. As a result, many CMOs are turning to data to prove their worth and demonstrate marketing ROI. However, in order to prolong your tenure to work, it’s important to know what
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Marketing Day: CMO tenure report, Amazon named top YouTube ad of the year, more Read More »
You may be wondering if you’re new to sales if the goings on at the White House is what you can expect in business. Anthony Scaramucci and what he said in his recent interview with The New Yorker comes to mind. You might find yourself working in a toxic environment and trying to meet your sales
What You Can Learn From Anthony Scaramucci’s (Brief) Tenure in the White House Read More »
