Terminology

SEO for Financial Services: Challenges with Terminology

By Laura Cameron, VP, Digital Marketing, KeyBank Laura Cameron, VP, Digital Marketing, KeyBank One of the largest challenges I’ve faced in financial services is the difference in how industry-specific people refer to our products versus consumers. Banks are notorious for using acronyms, which range from the more-common, i.e., ROI, LTV and NPS, to niche, like …

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A glossary of martech terminology – Econsultancy

If you’ve ever clapped eyes on the Martech 5000 – that infamous mosaic of marketing technology companies, all jostling for space – you’ll be aware of how dense and confusing the martech landscape has become. But the articles about marketing technology which set out to explain things can be just as difficult to parse, crowded …

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Media literacy: The need to know on newsroom terminology | Columnists

Newsroom terminology can often be confusing for those outside the industry or unfamiliar with the inner workings of a newspaper. In an effort to focus on media literacy at Iowa State, I’ve compiled some of the most commonly misinterpreted terms during my time at the Daily.  Letter to the editor: A letter to the editor …

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The Marketer’s Glossary of GDPR Terminology

When the General Data Protection Regulation (GDPR) becomes official May 25, 2018, it’ll usher in a new era of data security and transparency. The measure is designed to give people control over their data while simplifying the legal environment for businesses around the world. If that overly simplistic definition isn’t enough, we have you covered. …

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Is Our Social Media Terminology About to Change?

January 11th, 2018 “She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.” Who doesn’t? Currently, I don’t directly manage any …

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Facebook Terminology

Facebook has multiple products and those products often get lost in translation as to what they do and are intended for. Making Facebook Terminology difficult to absorb and grasp. Understanding product naming is crucial to understand it’s correct use when marketing on Facebook. Timeline/Feed Sometimes referred to as a Facebook profile, a Timeline is the …

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