Tesco

How Tesco turned its marketing strategy around

A case study showing how marketing helped this global retail brand move from struggling to surviving and prospering Even the most successful brands occasionally face choppy waters. One wrong move, or more likely, a succession of poor moves as competitors ‘up their game’ can lead to decline. When this happens, not only is the brand’s reputation …

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Tesco: Lessons in customer-centricity | Econsultancy

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