The app business has skyrocketed over its 10-year lifespan with close to 200 billion mobile app downloads expected by the end of 2017, an increase of around 50 billion from 2016 figures as sourced by The Online Marketing Institute. It’s no surprise that a growing number of people and companies continue to create apps in […]
Test, Optimize and Distribute: Tips for Boosting App Downloads Read More »
Though Google has repeatedly stated that Accelerated Mobile Pages (AMP) are not a ranking factor, many have speculated that they may soon become one. AMP pages are built for speed — so when you consider Google’s recent announcement that page speed will become a mobile ranking factor later this year, right around the same time the
Will AMP improve your rankings? How to set up an AMP test Read More »
Since 2018 is already in full swing, and we’re totally confident that you haven’t dropped any of your New Year’s resolutions yet, why not add one more into the mix? We’ve already told you about the exciting trends we expect to see in an email this year, but how are you going to make 2018
Image: Google This week, we spotted a new treatment for Google Express in the search results. This included two new elements: a promotion for the program at the top of the results and a new look for Google Express ads in the Shopping carousel. The “Get it with Google Express” promotion at the very top
New test prominently showcases Google Express in mobile search results Read More »
Facebook will begin testing a six-second pre-roll ads hub next year, the company announced on Thursday, confirming earlier reports. Facebook is also introducing new restrictions on when and which publishers and creators can insert mid-roll ads in their videos and changing how its algorithm decides which videos to prioritize in people’s News Feeds. Taken together,
Facebook announces 6-second pre-roll ad test, new mid-roll ad restrictions Read More »
December 7 is a date which lives in infamy. Chrome 63 was officially released. Okay, so really the attack on Pearl Harbor is what is worth remembering about this date, but let’s talk about why the release of Chrome 63 is important to those of us in the world of development. We are saying goodbye to
Google appears to be testing Purchases on Google ads on iOS devices. Purchases on Google ads enable consumers to buy products shown in Google Shopping ads right from Google-hosted landing pages when users have payments set up through their Google accounts. The product launched in pilot on Android devices in 2015 and opened up in beta to
‘Purchases on Google’ Shopping ads test is running on iOS devices Read More »
I love the word metacognition. It means to think about thinking, and it’s a favorite topic of mine because it can really help motivate us, find success, or advance a cause. It’s not navel-gazing, and it’s not just being analytical. It’s a process of understanding why we think, how we think, and what drives us.
Are You a Divergent Thinker? Take This Simple Paper Clip Test to Find Out Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Apple search ads, Google’s newest search features & latest carousel test Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Automated video content, Singles Day & Facebook’s pre-roll ad test Read More »
