PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you aren’t letting any conversions slip through the cracks. Testing and […]
How to test (and perfect) nearly everything in PPC Read More »
The building blocks of an effective brand strategy Since the turn of the millennium, more than 50 percent of Fortune 500 companies have suffered or failed due to digital disruption. With so many social media sites competing at nearly every turn, building a successful brand through digital marketing can be quite a challenge. Add ever-evolving platforms, like artificial intelligence,
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July 7, 2017 When it comes to success with Facebook Advertising, audience targeting is the name of the game. While other factors like quality of ad creative should not be overlooked, performance in social is largely contingent on audience creation. The options for targeting within Facebook are seemingly endless, providing an incredible combination of
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If more than half of the visitors to your mobile site abandon it for any reason, you would want to know. Speed is the reason, and the new features added to Test My Site from Google (NASDAQ:GOOGL) will give you valuable information on your site’s performance. New Test My Site Features The new Test My
For several months now, Google has been encouraging advertisers to run many ad variations in their ad groups. The message is essentially, “Ditch your manual A/B testing and let our machine learning-powered systems figure out the best ad with the best mix of extensions to show for each auction scenario.” Now, it looks like Google
Check a box and automatically create a headline test Read More »
Google announced on the Google Small Business blog that they’ve updated the Test My Site tool to add more than just your site’s mobile speed scores, which they launched a year ago. Now the tool will show you how many visitors your site is losing because of your site speed and how you compare to
Google updates its mobile Test My Site tool with more competitive analysis Read More »
With so many users on mobile devices, having a mobile-friendly web is important to us all. The Mobile-Friendly Test is a great way to check individual pages manually. We’re happy to announce that this test is now available via API as well. The Mobile-Friendly Test API lets you test URLs using automated tools. For example,
Zoom H1 with Giant Squid Audio Sound Test Comparison During my presentation at the MOBE Titanium Leverage Summit, I gave a presentation on creating video and what the most important factors are when it comes to creating great videos. As part of the presentation, I gave a demo on how to improve audio by using
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