Test

Microsoft Previews New Privacy Controls for Windows 10 in Insider Test

With the rising concern over online privacy, Microsoft is taking greater steps to improve security for users of its browser. The software giant is testing out a new Windows 10 preview build for PCs which is already available on Windows Insider, its open software testing program. The new build comes with 13 bug fixes as …

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Facebook Ends Controversial ‘Explore Feed’ Alternate News Feed Test

Social media managers rejoice – Facebook has announced that it’s ending its controversial ‘Explore Feed’ experiment which saw them introduce a separate News Feed for Page and publisher content in several countries. As explained by Facebook’s News Feed chief Adam Mosseri: “We constantly try out new features, design changes and ranking updates to understand how …

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Does Your Mobile Site Pass the Thumb Zone Test?

Online sellers have spent a great deal of time implementing features that support cross-device shopping. This includes researching and tweaking their websites to accommodate various screen sizes, browsers, and connectivity. But there’s another key mobile design feature: the thumb zone. A term coined by mobile interface expert Steven Hoober, the thumb zone is “the most …

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7 Copywriting Principles to Test in Campaigns (+ Sales Email Template)

Here are 7 copywriting principles and a sales email template for each. Use these to test and improve your outreach. The typical business professional receives an average of 81 emails per day, according to data gathered by Lead Genius’s William Wickey. “Email is still the preferred communication channel of professionals, but grabbing decision makers’ attention …

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