Getting new customers to buy from you is a challenge you’ll likely have to deal with for as long as you own your business. However, a good testimonial goes a long way in swaying a person’s opinion about a product. People feel more confident buying from a brand if they see that other consumers purchased […]
How to Leverage Testimonials From Social Media to Make More Sales Read More »
Using testimonials on your site (the right way) is always beneficial, whether your goal is more sales, or more subscribers, etc. Providing social proof that your product or blog is awesome will help convince people that giving your their money or time is worth their while. While you can certainly use written testimonials, video testimonials
Establishing credibility is important for all businesses. There are only so many brand names today that speak for themselves. I’m referring to global giants such as Apple, Nike, and Walmart. In these instances, consumers know those companies are legitimate. But the rest of us need all the help we can get to establish our credibility.
How to Correctly Manage Customer Testimonials to Increase Your Brand Credibility Read More »
No one’s doubting the power of a good customer testimonial. They’re among the most trusted forms of advertising your business can offer; they cost nothing on your part; and customers who write them for you are all the more likely to remain loyal to your business for having done so. Of course, what makes testimonials
The latest in trending marketing buzzwords is ‘customer experience’ (CX). As Forbes explains, “customer experience is today’s business benchmark.” With instant gratification – and instant vilification – becoming the norm for brands, it’s never been more important to put your customers first. There’s now little to no room for errors with your customers, so it’s vital
How Testimonials Can Improve the Customer Experience Read More »
Would you buy a product or service from a website that doesn’t look trustworthy? Probably not. So you understand how important it is to gain the trust of your visitors if you own a business. Adding testimonials to your site can help you with this. They give potential customers some idea of the experiences of
When that new restaurant opened in your neighborhood, chances are you went to Yelp to see the food ratings by customers. Before choosing a hotel room, you probably visited TripAdvisor. When you considered installing that new deck, you likely visited Angie’s List or Porch. And why wouldn’t you? After all, we now live and work
How to Use Testimonials & Reviews in Your Marketing Strategy Read More »
At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website, is the right use of
We look for and act on (even if subconsciously) social proof in all areas our life – including how we behave and the purchasing decisions we make online. It doesn’t matter if that social proof comes from friends or strangers. What matters is that we’re seeing evidence from our peers – in this context, other
9 Strategies for Using Customer Testimonials in Your Content Read More »
Making sense of Twitter buzz is tough whereas responding timely to the tweeted feedback as well as making the most of everything with the positive sentiment – these two tactics combined can bring your brand awareness to the roof… Note: This is a follow up to this article which you may want to check out
3 Must-Use Tools to Curate Your Twitter Testimonials Read More »
