Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we suggest you start here or request a demo. Are reports the same as news in the eyes of Google? We added dates to the titles of our daily reports pages […]
SEO Split Testing Result: Adding Dates to Titles Helps SEO – True or False Read More »
Google has recently been testing new formats, layouts and interfaces for its featured snippet slot in the search results. Generally, Google shows a single source for a featured snippet but since 2018 Google has occasionally shown multifaceted featured snippets for some queries. Many featured snippets. Google is testing showing many featured snippets, more than one,
Google testing new featured snippet layouts Read More »
While your email service provider (ESP) can provide you with valuable metrics such as delivery rate, bounce rate, complaint rate and more, it’s important to consider the “big picture” when tracking the success of your email program. Seeding your email campaigns—or sending your campaigns to a list of test email addresses—can help you to see
The Do’s and Don’ts of Seed Testing Read More »
Could Instagram be set to give users the option to display the total like counts on their posts once again? According to a new discovery by app researcher Alessandro Paluzzi, Instagram’s currently testing a new option which would enable users to hide or unhide like counts on their posts. That would enable users to display
Instagram’s Testing an Option to Unhide Total Like Counts on Posts Read More »
You spend days, weeks, or even months planning a campaign. You go back and forth with your team over multiple rounds of edits, and you think you’ve really nailed it this time. And then…crickets. Or even worse, complaints roll in. What went wrong? If you don’t test your emails, you’ll never know. Email errors or
Email testing: What you need to know to get started | Vero Read More »
We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now. So what can we learn from this year as we move forward? You can
Maximize Return During Tough Times Through Testing Read More »
One of the most difficult decisions to make in any field is to consciously choose to miss a deadline. Over the last several months, a team of some of the brightest engineers, data scientists, project managers, editors, and marketers have worked towards a release date of the new Page Authority (PA) on September 30, 2020.
Page Authority 2.0: An Update on Testing and Timing Read More »
Over the course of the Covid-19 pandemic, the US’ testing strategy has failed over and over again to provide an accurate picture of how fast and how far the disease is spreading. State and city officials are often left flying blind, not knowing how bad things are until hospital beds start filling up. The evidence
Can People Without Symptoms Get Tested for Covid? Who Knows Read More »
In late 2019, Aston Martin and alive-again-dead-again motorcycle brand Brough Superior announced they’d be getting together to create a very expensive and exclusive turbocharged motorcycle. And happily, this didn’t turn out to be vaporware, because Aston Martin released the first video of this new motorcycle being tested on Wednesday, seen on track in France at Pau-Arnos.
Business pages on Facebook may soon have the ability to send marketing emails with a new set of tools that are currently being tested. The tools will allow small-to-medium sized businesses to upload contact lists and compose marketing emails in a user-friendly interface. Businesses can send emails directly through the Facebook platform and track the
Facebook is Testing Email Marketing Tools for Business Pages Read More »
