You have to make a lot of decisions when running an email marketing program. What type of email should you send, and when? Is this the best segmentation strategy? What should your subject line be? Luckily, you can use email A/B testing to take the guesswork out of strategy by basing your decisions on data, […]
How to do email A/B testing the right way | Vero Read More »
During summer, my favorite time of day was when the ice cream truck would drive on our street. Usually, I didn’t know what I wanted. If I had saved enough money, I’d order a push-up (am I dating myself, or is this still offered?), the rocket popsicle, and an ice cream sandwich.
What are some of the reasons you run an A/B test?
Bayesian A/B Testing: A More Calculated Approach to an A/B Test Read More »
Coronavirus testing in the US is nowhere near where it should be. A recent road map suggested we need to test upwards of 20 million people every day in order to safely reopen the economy (we’re currently running around 150,000 a day). To scale up, we need to move beyond conventional methods—and that might require an entirely different
Antigen testing could be a faster, cheaper way to diagnose covid-19 Read More »
California plans to significantly ramp up its coronavirus testing and tracing efforts, as the state strives to reach a point where it could relax stay-at-home rules implemented to contain the outbreak. During a press conference on Wednesday, Gov. Gavin Newsom said the state intends to increase testing capacity from about 16,000 per day to 25,000
California is racing to boost coronavirus testing and contact tracing efforts Read More »
Have you ever designed the perfect email on your desktop, only to open it an hour later on your iPhone and realize the formatting completely changed? Your heart drops, and you already received a text from your boss. What went wrong? Great user experience starts before you even click “send” on your email campaign. Although
How Email Testing and Rendering Works and Why It’s Important Read More »
Beyond watching YouTube, sharing Instagram photos or reading the latest Twitter updates, smartphone users may be able to use their handheld devices to I.D. COVID-19 in the coming months. An international tandem is working on phone-linked device and interrelated app to allow users to test for the virus at home. According to reports in the
Smartphone Technology Taking A Big Role In COVID-19 Testing Read More »
Google Ads Data Hub testing audience lists for display campaigns, adding new features – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok
Google Ads Data Hub testing audience lists for display campaigns, adding new features Read More »
The answer to this is a different kind of test, one that can look at people’s blood to find the telltale traces that show if somebody’s immune system has been in contact with the virus. This procedure, known as a serological test, asks a different question—not “Does this person have coronavirus?” but “Has this person’s
What is serological testing? | MIT Technology Review Read More »
One of the first things you learn as a marketer is that your audience is everything. It drives conversations around your brand, fuels your business and informs the content you create and share. There are certain assumptions you can make about what creative assets will resonate most with your target audience based on industry benchmarks,
7 Lessons from Sprout Social’s Year of Creative Testing on Social Media Read More »
