tests

Facebook tests ads in Marketplace, its Craigslist-like shopping section

Channel: Social Media Marketing, E-Commerce, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Mobile, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Newspapers reaped a lot of revenue from their classified sections. Then Craigslist killed that business. Then Facebook cloned Craigslist. Now the company is ready to see if it can reap some revenue from its classified section. Facebook will start testing ads within the Craigslist-like Marketplace section it introduced last year, the company announced on Friday. […]

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Google tests a Google My Business dashboard within the web search results

Channel: Local, Google: Google My Business, Google: Maps & Local, Google: SEO, SEO BLOG / Good To SEO

Mike Blumenthal has reported that Google is testing a new way to get business owners to update their Google My Business listings. Google is now testing a feature that shows a business owner who is logged in to their account a miniature Google My Business dashboard when they do a search for their business name in

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5 Facebook Updates and Tests Spotted This Week

SEO BLOG / Good To SEO

Things are always changing at Facebook – just when you think you’ve worked out an optimal strategy, they switch it up and your audience reach charts start inching downward, leaving you scrambling to catch up. It’s interesting to note these changes, and how Page admins work to deal with them – like, for example, the recent trend

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5 New Facebook Updates and Tests Spotted This Week

SEO BLOG / Good To SEO

As Facebook works to maintain its position as the leading social media platform in the world, it’s constantly trying out new measures and testing new tools in order to boost user engagement and keep you using Facebook for longer. As such, there are always tests and features being pushed out to user subsets, minor updates that

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10 Product Page Split Tests To Increase Your Ecommerce Conversions

Conversion Rate Optimization, SEO BLOG / Good To SEO

In order to execute a successful pay-per-click (PPC) marketing campaign, a significant amount of split testing is typically involved. With Facebook ads, for example, you need to test the image, value proposition, call-to-action, headline, body text and audience for each ad. Because of the infinite number of combinations available to test, it often takes some trial and error

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Google News redesign, AdWords tests headlines & speed tool upgrade

Channel: Industry, SearchCap, SEO BLOG / Good To SEO

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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