Most marketers know link building is one of the countless critical factors for boosting your search engine rankings in the eyes of the Google Gods. However, the words you choose for linking out and into your site matter too – and quite a lot! Those words are called anchor text, and Google’s algorithms pay more […]
What is Anchor Text? Everything You Need to Know for SEO Read More »
Digital marketing is facing yet another disruption, this time at the hands of SMS. As text marketing technology has evolved, it’s become increasingly accessible and affordable for every level of sender, giving marketers unprecedented access to their customers’ attention. It’s hard to discount the power of the platform: Text marketing messages receive six times the
Your churn rate is the rate at which customers stop using your services. Reducing your churn rate to increase long-term clients requires identifying and addressing the reasons your service is being abandoned. To maintain a healthy client base, it is vital to adopt tools and strategies that focus on tackling churn rates. A report has
Churn Rates Rising? Text Messaging to the Rescue Read More »
Today’s home buyers and sellers want immediate updates. Busy clients need updates so they can check while at work or on the move. Unexpected calls are inconvenient. Often clients can’t answer during working hours. Voicemails and emails can go unnoticed for days. Text messaging is an ideal solution. About 82% of SMS messages are delivered
6 Ways Realtors Can Improve Communication with Text Marketing Read More »
Apparently, there are still quite a number of advertisers with active standard text ads in their Microsoft Advertising accounts. Their end date has been extended. The change. Microsoft Advertising had said standard text ads would no longer serve after 2019. On Monday, the company announced existing standard text ads may continue to serve until March
Standard text ads will live on a bit longer, Microsoft Advertising says Read More »
Happy new years everyone, but there may have been a Google search algorithm update on New Years, I doubt it, but some think so. Google is aware of spammers using text-to-speech software to create video spam in Google search. Google said let’s put the voice search optimization fad to sleep already. Google posted a video
Google New Years Update, Video Text To Speech Spam, Google’s Company Culture Failing? Read More »
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media
Josh Wehniainen – February 27, 2019 On Monday Google announced that they will soon be rolling out an update to their call-only ads by allowing advertisers to use up-to two 30-character headlines. In addition to the ad headline, Google will be increasing the maximum character length of the description line from 80 to 90 characters.
Google Expands Call-Only Ads to Allow for More Text Read More »
Who do you know that doesn’t send text messages? As of this year, 97% of Americans will send at least one text every single day. The number of texts sent overall has increased by over 7,000% in the last decade. If you want to receive feedback via text message, try text surveys. Here are some
Cloud communications platform Twilio has released a new study that found consumers prefer email and text when talking to brands, despite a wide selection of channels. The survey, which includes responses from 2,500 global consumers, also concluded that despite negative consumer sentiment toward how businesses approach communications, they are more likely to reward businesses that
Twilio study finds consumers prefer email and text when communicating with brands Read More »
