textbased

13 Reasons Why You Should Consider Text-Based Marketing

[ad_1] The urgency and intimacy of text-based marketing make it attractive to businesses. But it’s those same qualities that make SMS communication from a brand especially risky. However, when done strategically, respectfully, and in a contextually relevant way, Ardath Albee, CEO of Marketing  Interactions Inc., says the profitable benefits of SMS marketing easily supersede the …

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PullString drops text-based chat for voice conversations in its new platform

[ad_1] The base of Amazon Echo, the smart speaker home of voice agent Alexa In September of last year, PullString announced its Author platform for developing text-based chatbots. A few months after the launch, the firm added the ability to create Skills — that is, conversational third-party applications — for Amazon’s Alexa voice agent. This …

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