Theory

Why Hasn’t Adidas Said Goodbye to Kanye? Here’s 1 Exciting, Possibly Quite Crazy Theory

Marketing, SEO BLOG /

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  Recently, Kanye West has been occupying human minds as only, well, Donald Trump can. West’s apparent admiration of the president and his suggestion that slavery was a choice have caused discussions, ructions and conniptions. One character in all this is […]

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Content nurturing for ABM: Moving from theory to practice

A-From MTT, Channel: Content Marketing, Content & Writing, Content marketing, Content Marketing Column, SEO BLOG /

Here is a scene that’s all too familiar: Your Sales and Marketing organization has bought into an  Account-Based Marketing (ABM) approach — adopted the mindset, organized, suited up on the tools set. You’ve embraced the principles of content nurturing in order to attract, engage and convert the decision-makers inside your key accounts. But you are

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Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital

Channel: Display, Search Engine Land Awards, SEM Industry, SEM Industry: Awards, SEM Industry: Community, SEM Industry: Conferences, SEO - Search Engine Optimization, SEO BLOG, SMX® - Search Marketing Expo & Conference Series, The Search Engine Land Community Corner /

Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital Thanks to Our Sponsor Source link

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Max Born Google doodle marks 135th birthday of man behind the Born Rule in quantum theory

Channel: Consumer, Google: Logos, SEO BLOG /

For the second day in a row, Google is highlighting a Nobel Prize winner on its home page. Following yesterday’s Robert Koch doodle, today’s doodle marks the 135th birthday of German physicist and mathematician Max Born. Born was awarded a Nobel Prize in 1954 for his research in the field of quantum physics that led

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What Every Marketer Should Know About Color Theory 2 1024x512

What Every Marketer Should Know About Color Theory

brand identity, color theory, content design, conversion strategy, Digital Marketing, psychology, SEO BLOG /

Color theory is the art and science of colors, our understanding of how colors mix, how people perceive colors, and the message the colors communicate. Are you aware that colors impact how one thinks and behaves? In fact, color ads attract 42 percent more attention than those in black and white. This holds true even

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