Businesses all agree: you must serve customers well. But in today’s always-on digital ecosystem, this has been ramped up to the umpteenth degree. If you ignore your customers on the many different channels in which they communicate, they might just go away — for good. Micah Solomon’s book, Ignore Your Customers (And They’ll Go […]
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Usefulness Content Freshness Read “Ignore Your Customers” if you do NOT want your hard-won customers to go away. Because if you ignore them, they surely will go away. Once you have your customers, this book shows you the steps to keep them and thrill them. Micah Solomon, a world renowned customer service expert, is one
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“I love pop-up ads,” said nobody…ever. Pop-up ads have to be one of the most universally hated parts of online marketing. They’re annoying, interruptive and distracting. In fact, they’re so generally loathed that their inventor, Ethan Zuckerman, has apologized publicly for creating them. So why do we as marketers keep using them? Although Zuckerman’s original
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By Michael Schnapf It’s no secret that the foundation has been crumbling out from beneath traditional retailers. According to statistics published by Coresight Research, a whopping 5,864 stores shuttered their doors in 2018; by spring of 2019, number of closures for 2019 had already exceeded the total number of store closings of the preceding year.
If Physical Retail Stores Want to Stick Around, They’ll Still Have to Go Digital Read More »
What are micro-moments? We live in an increasingly “right here, right now” world. Much of this is due to the fact that the majority of us these days have a smartphone to hand at all times. This means we have in our pocket the modern-day equivalent of an encyclopaedia, a phone directory, a town guide
Pinterest launched a new “Home Feed Tuner” on Tuesday that gives users more insight into what factors impact the content being surfaced in their home feeds and more control over what they see. The tool shows the boards, topics, followed accounts and recent history activity that determine recommendations in a user’s feed, and allows the
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In the face of a looming deadline, Uber Technologies Inc. and Lyft Inc. are throwing new weight and tens of millions of dollars behind their fight to keep treating drivers as independent contractors in California. The ride-hailing companies said Thursday they will commit $60 million to fund a statewide initiative aimed at the 2020 ballot
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We all know automation is dramatically changing the way we approach PPC. From setting up to managing and optimizing campaigns, our roles are evolving. In his new book “Digital Marketing In An AI World,” Frederick Vallaeys, former Googler and co-founder of campaign optimization platform Optmyzr, discusses why understanding the fundamentals of PPC matter more now
OK, this is a fairly standard gag. You take a familiar phrase, illustrate it literally instead of figuratively, and you’re good. Except that eggs are terrible to draw. Seriously, try drawing one now. It’s not a circle, it’s not an oval, it’s this sort of oblong teardrop but not quite. You know when it’s right,
Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform. The CEO said, in the coming years, Facebook plans to rebuild its services and platforms around the following six principals: private interactions, encryption, reduced permanence, safety, interoperability and secure data storage. “People increasingly also want
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