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Free Book Excerpt: Ignore Your Customers (And They’ll Go Away)

  Businesses all agree: you must serve customers well. But in today’s always-on digital ecosystem, this has been ramped up to the umpteenth degree. If you ignore your customers on the many different channels in which they communicate, they might just go away — for good. Micah Solomon’s book, Ignore Your Customers (And They’ll Go …

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Ignore Your Customers (And They’ll Go Away) – Book Review

Usefulness Content Freshness Read “Ignore Your Customers” if you do NOT want your hard-won customers to go away. Because if you ignore them, they surely will go away. Once you have your customers, this book shows you the steps to keep them and thrill them. Micah Solomon, a world renowned customer service expert, is one …

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Pop-up ads: Why everyone hates them and why they’ll never die

“I love pop-up ads,” said nobody…ever. Pop-up ads have to be one of the most universally hated parts of online marketing. They’re annoying, interruptive and distracting. In fact, they’re so generally loathed that their inventor, Ethan Zuckerman, has apologized publicly for creating them. So why do we as marketers keep using them? Although Zuckerman’s original …

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If Physical Retail Stores Want to Stick Around, They’ll Still Have to Go Digital

By Michael Schnapf It’s no secret that the foundation has been crumbling out from beneath traditional retailers. According to statistics published by Coresight Research, a whopping 5,864 stores shuttered their doors in 2018; by spring of 2019, number of closures for 2019 had already exceeded the total number of store closings of the preceding year. …

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Pinterest's new Home Feed tool lets users fine-tune the Pins they'll see

Pinterest’s new Home Feed tool lets users fine-tune the Pins they’ll see

Pinterest launched a new “Home Feed Tuner” on Tuesday that gives users more insight into what factors impact the content being surfaced in their home feeds and more control over what they see. The tool shows the boards, topics, followed accounts and recent history activity that determine recommendations in a user’s feed, and allows the …

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