The drug laws across the country are currently in a fluid state as more communities relax the rules they have in place. For small businesses who want to carry out drug screening tests of their employees, these are challenging times. A new report from JDP analyzed how young workers are coping with the issue of […]
Hiring Young Workers? They’re Likely Wondering if You Do Drug Screening Read More »
Complacency remains one of the most dangerous behaviors among small business owners. And this makes businesses vulnerable to online fraud and other hacking activities. Small Business Fraud Statistics A report from Emailage reveals 48% of small businesses in the US and Canada think they’re not big enough to be a target of online fraud. Yet
48% of Businesses Think They’re Not Big Enough to be Targeted for Fraud Read More »
A couple weeks ago, I attended my nephew’s fourth birthday party. At that party were seven kids (including mine) under the age of 14–Gen Z, according to the experts. Of course, we parents all had our phones out documenting many moments of this party. But, later that day, I couldn’t help but think about the
Just Imagine How We’ll Market to Today’s Tweens When They’re 20-Somethings Read More »
The gender pay gap is real, pervasive, and expansive, and it occurs across almost all industries and occupations. In fact, it isn’t just about traditional employment—even small business owners seeking financing face similar issues. Welcome to the funding gap. According to data collected and analyzed by Fundera, female entrepreneurs receive fewer loans, of smaller
Women Are Turning to Crowdfunding Because They’re Shut Out of Traditional Lending Read More »
If you’re a digital marketer in 2019, people are expecting a lot from you. Your laundry list of goals for the year ahead probably includes a bit of everything: boosting organic traffic, refining paid ads, generating more leads, optimizing content for conversions, and maybe sacrificing a goat or two to the SEO gods. (#HailGoogle) It’s
Marketers’ Top 5 Priorities for 2019 Ranked (And What They’re Missing) Read More »
“We have a critical shortage of skilled cyber employees because everything we do is now connected to the internet,” says Leigh Armistead, president of Hampton, Virginia-based cybersecurity company Peregrine Technical Solutions. As a result, some cybersecurity companies are trying to groom the next crop of employees by borrowing a training tactic more common to blue-collar
Looking for a company where you can bring your dog to work, take four months of parental leave, or land a $100,000 bonus? Good news, Fortune’s 100 Best Companies to Work For are looking for new employees to join their teams. The 2018 list includes 160,288 job openings across 100 companies. The organizations on the
Best Companies to Work For: They’re Hiring for Over 100K Jobs Read More »
Mindy Weinstein conducts a LinkedIn workshop for GCU students. By Rick VacekGCU News Bureau Mindy Weinstein was surprised recently to find her name on a Digital Summit promotion listing “Women Marketers Not to Miss.” But maybe her lofty status is the result of making sure she doesn’t miss any breaking news in the industry.
They’re buying into instructor’s marketing acumen Read More »
A wise Abigail Adams once said, “Learning is not attained by chance, it must be sought for with ardor and diligence.” You don’t succeed at Facebook advertising by chance; it requires hard work. You must research and experiment, and when you fail, you must try again. One part of the research you can do is
30 Winning Facebook Ads and Why They’re so Effective Read More »
AOL co-founder Steve Case says that Facebook needs to pivot and recognize that they are not in the garage anymore. Case sees some of this as a backlash against big tech, which he predicted a few years ago in his book The Third Wave. As companies like Facebook, Google, and Amazon become more important it is
Facebook Needs to Pivot and Recognize They’re Not in the Garage Anymore Read More »
