Thinking

Tech won’t save us from the future, thinking and doing different might

Tech won’t save us from the future, thinking and doing different might

Reading time: 6 mins A long time ago in a galaxy far, far away, perky young men and women in Silicon Valley and its overseas dependencies (Shoreditch, Stockholm and Berlin etc) would proudly display their technophilia and faith in all things digital on their chests – “tech will save us” went the strikingly positivist slogan. …

Tech won’t save us from the future, thinking and doing different might Read More »

Short-term thinking has negative effects on your cost-per-acquisition budget

We have been engrained to believe that our sole purpose as marketers is to drive short-term return on investment. This approach and belief has led us to deliver results that are less financially valuable to the businesses we serve. As we pursue strategies that solve our orders to “drive leads this quarter to hit our …

Short-term thinking has negative effects on your cost-per-acquisition budget Read More »

Pro Tip: The critical and delicate relationship between design thinking and customer empathy

Achieving customer-centricity involves deeply understanding customer needs and fulfilling them better than anyone else. In turn, design thinking is foundational to staying in sync with customers. That said, it’s one challenge to understand consumers in all their irrational complexity, and another to transform that understanding into meaningful innovation of products and services. The integration of human …

Pro Tip: The critical and delicate relationship between design thinking and customer empathy Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com