We have been engrained to believe that our sole purpose as marketers is to drive short-term return on investment. This approach and belief has led us to deliver results that are less financially valuable to the businesses we serve. As we pursue strategies that solve our orders to “drive leads this quarter to hit our […]
Short-term thinking has negative effects on your cost-per-acquisition budget Read More »
Achieving customer-centricity involves deeply understanding customer needs and fulfilling them better than anyone else. In turn, design thinking is foundational to staying in sync with customers. That said, it’s one challenge to understand consumers in all their irrational complexity, and another to transform that understanding into meaningful innovation of products and services. The integration of human
I recently interviewed Stacey King Gordon about her transition from being a freelancer known as “Night Writer Communications” to running her newly named content strategy firm, “Suite Seven,” which has 2 employees and more coming soon. In a nutshell: Stacey always had “stars in her eyes” about owning her own business and started as
The customer service industry is constantly changing. For CSMs in the SaaS industry, the same metrics that guided decision making and strategy even a few years ago aren’t cutting it anymore. Because customer success trends are rapidly coming and going, customer success leaders must keep their eyes open for the latest and greatest thought leadership.
Small businesses are big time commitments. Self-made millionaire Grant Cardone suggests entrepreneurs should expect to work 95-hour weeks. Payroll provider OnPay found HR and payroll, which many entrepreneurs tackle themselves, take almost 40 hours per month alone. That sort of schedule might be sustainable for a few months, but you’ll eventually burn out. Before that
4 Places to Start if You’re Thinking About Outsourcing Read More »
Premier Foods sees around £800m turnover in the UK every year selling products in ambient food categories such as cakes and desserts, cooking sauces and quick meals, including famous brands such as Mr Kipling. The brand portfolio has 90% penetration in the UK and its biggest individual brands such as Bisto and Mr Kipling see
With basic social media marketing jobs getting automated, critical thinking skills now in demand. Source: Pexels THERE IS no denying the fact that a strong social media presence is key to a brand’s success in the digital age. To grow that presence and create some influence, businesses hire social media managers. Thus far, it has
Why social media manager job posts now demand critical thinking skills Read More »
Maintaining agility in a competitive world demands a knowledge of management. We need to look through the lens of history to see what has worked in the past, and we want data to assist in our future decision-making. We also must find reasonable ways to manage our company with informed perspectives of what has worked
How Whole-Brain Thinking Can Make You a Better Business Leader Read More »
Over 40 and Thinking About Switching to a Career in Digital Media? It’s Easier Than You Think Careers in digital media are often seen as the domain of the younger “born-with-a-cell phone-in-hand” millennial generation than older employees who may be considered less tech-savvy. However, a career in digital media isn’t out of reach for the
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