We all want to rank well, but there are times when it seems nearly impossible to do so. There can be many causes for rankings shortfalls, and as I pointed out recently, sometimes it seems Google is just not interested in ranking businesses like yours for a target query. That can be frustrating for anyone […]
An easy way to see if Google thinks your webpages are keyword relevant Read More »
I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about everyone), Salesforce founder Marc Benioff is a pretty important guy. As the Godfather of the subscription model, he’s a symbol of rapid scale and arguably the catalyst for the entire martech industry. There’s
Does trust matter more than growth? Salesforce’s Benioff thinks so. Read More »
Alex Osterwalder, Swiss business theorist and author of Business Model Canvas, recently tweeted–a business idea needs three legs to stand*. The 3 legs are technology for feasibility, design for desirability and business for viability. I re-tweeted that this is one reason why companies need a Chief Design Officer (CDO) to which someone replied, you mean like Eric
Why 3M’s Chief Design Officer Thinks Design Is Jazz Read More »
How can liberal arts students use startup lessons to launch their budding careers? That’s the question opera singers and entrepreneurs Genevieve Thiers ⇒ and Heather Aranyi tackled in a class they developed at Northwestern University. Thiers founded childcare startup Sittercity before becoming an opera soloist at the Lyric Opera of Chicago and elsewhere; Aranyi is
Can a startup mentality help artists succeed? Sittercity’s founder thinks so. Read More »
