Twitter is tightening its regulations on ad targeting data, by removing the option for advertisers to use third-party insights. Source link
Twitter Announces Removal of Third-Party Data Sources from Ad Targeting Options Read More »
Facebook has announced an initial test of a new arrangement with third-party video on-demand services. Source link
Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech platforms use cookies for targeting, retargeting, display advertising and behavioral marketing in general. Now, that’s all changing. Smart cookie-blocking technology led by Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection
The third-party browser tracking cookie is dead. What’s next? Read More »
Google’s Martin Splitt revealed the company is working on ways of bringing Search Console data to third-party platforms. “There will literally be an API to integrate the data from Search Console,” says Splitt in a recent video on the Google Webmasters YouTube channel. The video is centered around a discussion about SEO and the future
Google is Bringing Search Console Data to Third-Party Content Platforms Read More »
Amazon’s search engine algorithm is continually being refined and evolved, and no one outside of Amazon can definitively provide the exact formula for how it works. However, it is known that the keywords in sellers’ product listings significantly influence their product’s ranking. This raises a question. How can merchants optimise Amazon SEO with alternative, third-party
UK-based marketing firm StrategiQ has released a Google Trends connector for Data Studio. Initially developed for its own clients in July 2018, the now-free tool allows users to extract search trend information directly into their Data Studio reports. Image sourced from StrategiQ. How to get started. To get Google Trends information in your Data Studio
Google Trends gets integrated into Data Studio via free third-party app Read More »
How will Google’s new third-party cookie policy affect your affiliate program? Are changes to how Google’s Chrome browser tracks cookies going to devastate your affiliate marketing programs? Doubtful. But it’s best to know exactly what’s going on so you can be aware of fluctuations in your traffic. If you’re running an affiliate program, you probably
How Will Google’s New Third-Party Cookie Policy Affect Your Affiliate Program Read More »
If you are a manufacturer selling on your own site as well as on retail partners, it is likely you don’t have visibility into who is buying your products or why they buy beyond your own site. More importantly, you probably don’t have enough insights to improve your marketing messaging. One technique you can use
Facebook has announced an expansion of its fact-checking program ahead of the coming EU elections. Source link
Facebook Expands Partnerships with Third-Party Fact Checkers in Europe Read More »
It’s tough to argue against account-based marketing (ABM) as the de facto strategy for reaching B2B buyers. With ABM, you no longer focus on stuffing your funnel with as many people as possible. Instead, you narrow your focus, targeting specific and motivated accounts with personalized marketing tactics. What’s there to argue against? Except if it
Can You Trust Third-Party Intent Data to Improve ABM? Read More »
